Orabrush Case Study\tInstructions:\tResource: Internet Marketing Essentials, Ch. 11\tRead the Orabrush Case Study in Internet Marketing Essentials, Ch. 11\t(page 233).\tWrite a 1,050- to 1,400-word paper and answer the following\tquestions:\t1. Why were both Jeff and the former BYU student unable to create a\tprofitableAdWords campaign to sell the Orabrush?\t2. Once Jeff had optimized the orabrush.com site and the YouTube\tvideo messaging, what was Orabrush.com’s average value per visitor\t(to the YouTube video, not the homepage)?\t3. If you were Jeff and you decided to run Facebook ads for Orabrush,\twould you send them to orabrush.com or to the YouTube video?\t4. If online advertising and sales were profitable, why did Jeff still want\ttraditional retail distribution for the Orabrush?\tFormat your paper consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.\tSupporting Material: Orabrush Case Study Grading GuideInternet\tMarketing Essentials, Ch. 11<\/p>\n","protected":false},"excerpt":{"rendered":"
Orabrush Case Study Instructions: Resource: Internet Marketing Essentials, Ch. 11 Read the Orabrush Case Study in Internet Marketing Essentials, Ch. 11 (page 233). Write a 1,050- to 1,400-word paper and answer the following questions: 1. Why were both Jeff and Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228975","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228975"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228975\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}