{"id":228948,"date":"2018-09-17T11:24:18","date_gmt":"2018-09-17T11:24:18","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-438-week-3-phase-1-public-relations-campaign-for-a-new-product-or-service\/"},"modified":"2018-10-24T08:45:24","modified_gmt":"2018-10-24T08:45:24","slug":"mkt-438-week-3-phase-1-public-relations-campaign-for-a-new-product-or-service","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-438-week-3-phase-1-public-relations-campaign-for-a-new-product-or-service\/","title":{"rendered":"MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service"},"content":{"rendered":"<p>MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service\tNote: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.\tYour public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).\tWrite a 700- to 1,050-word paper that includes the following:\t\uf0a7 A description of the product or service for which you will be developing a promotional campaign\t\uf0a7 The intended audience(s) for the product or service.\t\uf0a7 Characteristics that make your product\/service unique.\t\uf0a7 Ideas about how to showcase the best qualities of your product\/service to your intended audience.\t\uf0a7 Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s).\t\uf0a7 Promotional opportunities for this product\/service within your client&#8217;s company.\t\uf0a7 Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach.\t\uf0a7 Two or three clearly stated objectives\/goals for your campaign.\tFormat your paper consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4. <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-438-week-3-phase-1-public-relations-campaign-for-a-new-product-or-service\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228948","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228948"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228948\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}