MKT 438 WEEK 3\u00a0Part II: Public Relations Campaign\u00a0Resources:\u00a0The Practice of Public Relations,\u00a0textbook, University Library, Internet\tWrite\u00a0a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:\tList objectives for the Public Relations Campaign.\u00a0\tIdentify the risks in the strategy and discuss what the Public Relations team can do to minimize them.\u00a0\tWrite a media release and create a media distribution list for the media release.\tDevelop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper.\tEvent planning\tOpen house\tPress conference\tCommunity event\tSponsorship\tCorporate newsletter”\ufffdinternal or external\tDirect mail\tInternet or intranet\tPromotional items\tPromotions”\ufffdsweepstakes\tSpokesperson\tFormat\u00a0your paper consistent with APA guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 438 WEEK 3\u00a0Part II: Public Relations Campaign\u00a0Resources:\u00a0The Practice of Public Relations,\u00a0textbook, University Library, Internet Write\u00a0a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228947","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228947"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228947\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}