MKT 435 Week 5 Global and Online Marketing Strategy Presentation\tResource: Consumer Behavior: Building Marketing Strategy, Ch. 15\tUtilize the same product\/service that your team chose for Week 3.\tPrepare a 15- to 20-slide Microsoft\u00ae PowerPoint\u00ae presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:\tInclude the following in your presentation:\t\uf0a7 Choose a country where you will introduce your product\/service after you have introduced it in the United States.\t\uf0a7 Review how you will incorporate at least four of the following international considerations into your decision to enter this country:\t\uf0a7 Is the geographic area homogeneous or heterogeneous with respect to culture?\t\uf0a7 What needs can this product\/service or a version of it fill in this culture\t\uf0a7 Can enough of the people needing the product\/service afford it?\t\uf0a7 What values or patterns of values are relevant to purchase and use of the product\/service?\t\uf0a7 What are the distribution, political, and legal structures for the product\/service?\t\uf0a7 In what ways can we communicate about the product\/service?\t\uf0a7 What are the ethical implications of marketing this product\/service in this country?\t\uf0a7 Develop a strategy to initiate and maintain an online community and social network.\t\uf0a7 Choose one specific online network site (Facebook, Flickr, Instagram, YouTube, etc.) and discuss how you will interact with consumers with this network site.\t\uf0a7 List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information. \u00a0Why did you choose these methods?\t\uf0a7 Discuss how mobile search will be a part of your overall marketing strategy. \u00a0Based on a recent study of mobile phone users by Experian (p. 532 in textbook), five segments of mobile phone users exist: (1) Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic Adopters, and (5) Basic Planners. \u00a0How will you use these segments and their characteristics in information search and purchase?\t\uf0a7 Develop a strategy for managing your online word-of-mouth (WOM). How will you initiate and gather word-of-mouth for your product\/service?\tFormat your presentation consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 435 Week 5 Global and Online Marketing Strategy Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15 Utilize the same product\/service that your team chose for Week 3. Prepare a 15- to 20-slide Microsoft\u00ae PowerPoint\u00ae presentation with speaker’s notes Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228937","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228937"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228937\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}