MKT 435 Week 3 Internal and External Influences Marketing Paper\tResource: Consumer Behavior: Building Marketing Strategy, Ch. 3\tSelect a new product or service that will be launched by either an existing organization or one you will create. This will be the product or service you will use for the remainder of the team assignments due in Weeks 4 and 5.\tObtain your instructor’s approval of your team’s product or service before beginning this project.\tDevelop a 700- to 1,050-word analysis explaining the following headings:\t\uf0a7 Describe the organization’s background, industry, and product or service.\t\uf0a7 Describe in detail the product or service in detail.\t\uf0a7 Choose a value listed on Figure 3-1 (p. 79) that you feel is most applicable to the marketing of your new product\/service. \u00a0Describe the marketing implication of your new product\/service of this value.\t\uf0a7 Given the projected changes in America’s demographics, which demographic shifts, if any, do you feel will have a noticeable impact on the marketing for your new product\/service in the next 10 years?\t\uf0a7 Describe reference groups that would be influential to an individual making the decision to purchase the new product\/service. \u00a0What marketing strategies will you implement based on these reference group influences?\tInclude at least three sources of research that support your analysis; at least one must be the textbook, one from the University Library, and one piece of secondary research.\tFormat your assignment consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 435 Week 3 Internal and External Influences Marketing Paper Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3 Select a new product or service that will be launched by either an existing organization or one you will create. This will Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228935","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228935"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228935\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}