{"id":228933,"date":"2018-09-17T11:22:04","date_gmt":"2018-09-17T11:22:04","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-435-week-5-final-consumer-behavior-and-marketing-strategy\/"},"modified":"2018-10-24T08:35:05","modified_gmt":"2018-10-24T08:35:05","slug":"mkt-435-week-5-final-consumer-behavior-and-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-435-week-5-final-consumer-behavior-and-marketing-strategy\/","title":{"rendered":"MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy"},"content":{"rendered":"<p>Create\u00a0and\u00a0present\u00a0a 10- to 12-slide PowerPoint presentation of Part III.\tDevelop\u00a0a segmentation analysis of the company&#8217;s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant. Refer to Chapter 2 for segmentation variables.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 What is the target market for this company&#8217;s product line? Discuss the target market in terms of the segmentation variables.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 What position has the company chosen for this product?\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Reexamine the five examples of the company&#8217;s communications identified in the Week 3 assignment.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Rework each example to better reflect the external and internal influences on the stated target market. Create a new communications tool for each.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Discuss why the changes were made and how the marketing team can evaluate the effectiveness of the new communications tools.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Use the speaker notes option in PowerPoint for discussion.\tClick\u00a0the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create\u00a0and\u00a0present\u00a0a 10- to 12-slide PowerPoint presentation of Part III. Develop\u00a0a segmentation analysis of the company&#8217;s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-435-week-5-final-consumer-behavior-and-marketing-strategy\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228933","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228933"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228933\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}