{"id":228915,"date":"2018-09-17T11:19:19","date_gmt":"2018-09-17T11:19:19","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-432-module-2-assignment-2-survey-methods\/"},"modified":"2018-10-24T08:39:06","modified_gmt":"2018-10-24T08:39:06","slug":"mkt-432-module-2-assignment-2-survey-methods","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-432-module-2-assignment-2-survey-methods\/","title":{"rendered":"MKT 432 Module 2 Assignment 2 Survey Methods"},"content":{"rendered":"<p>Ocean Beverage Company would like to assess whether its current Latin-American consumer base would be interested in the company&#8217;s new health and energy beverage. \u00a0You have been asked to take the lead on surveying the company&#8217;s current clientele.\u00a0 To complete this assignment you must:\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Research survey methods using your textbook, the University online library resources, and the Internet.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Based on your research, select three survey methods and evaluate their suitability to the proposed Oceans Beverage project.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Create a chart to present the positive and negative attributes of the three selected survey methods.\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Select four types of non-sampling errors that occur in survey research, describe each type and discuss examples of each.\u00a0\t\u00b7 \ufffd\u00a0\u00a0\u00a0 Develop the chart in a 2&#8243;\ufffd4-page paper in Word format. Apply APA standards for writing style to your work. Use the following file naming convention:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ocean Beverage Company would like to assess whether its current Latin-American consumer base would be interested in the company&#8217;s new health and energy beverage. \u00a0You have been asked to take the lead on surveying the company&#8217;s current clientele.\u00a0 To complete <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-432-module-2-assignment-2-survey-methods\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228915","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228915"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228915\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}