This Tutorial contains 2 Presentations\t\u00a0\t\u00a0\t\u00a0\tUsing the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.\tIdentify the important attributes for your chosen product and select two key variables for your perceptual map.\u00a0\tPrepare a perceptual map for your chosen product\/brand and using a minimum of seven competitors, rank each product\/brand on the two variables based on how they are positioned in the consumers’ minds.\u00a0\tExplain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product\/brand’s position in the minds of the target market.\u00a0\tCreate an 8- to 10-slide Microsoft\u00ae PowerPoint\u00ae presentation with notes including the following:\t“\ufffd Develop a Summary slide.\t“\ufffd Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).\t“\ufffd Identify a Perceptual map.\t“\ufffd Explain the Map placement.\t“\ufffd Identify your references.\tFormat your assignment consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
This Tutorial contains 2 Presentations \u00a0 \u00a0 \u00a0 Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228895","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228895"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228895\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}