This tutorial contains 2 different papers\tReview “perceptual mapping” located on the Week 2 ERR page.\t\u00a0\tReview the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.\t\u00a0\tSelect an industry with many competitors.\t\u00a0\tSelect two key variables that segment the competition.\t\u00a0\tComplete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.\t\u00a0\tUse the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.\t\u00a0\tCreate a 10- to 15-slide Microsoft\u00ae PowerPoint\u00ae presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.<\/p>\n","protected":false},"excerpt":{"rendered":"
This tutorial contains 2 different papers Review “perceptual mapping” located on the Week 2 ERR page. \u00a0 Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. \u00a0 Select an industry with many competitors. \u00a0 Select Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228891","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228891"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228891\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}