{"id":228878,"date":"2018-09-17T11:13:39","date_gmt":"2018-09-17T11:13:39","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-421-week-1-discussion-question-2\/"},"modified":"2018-10-24T08:44:24","modified_gmt":"2018-10-24T08:44:24","slug":"mkt-421-week-1-discussion-question-2","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-421-week-1-discussion-question-2\/","title":{"rendered":"MKT 421 Week 1 Discussion Question 2"},"content":{"rendered":"<p>Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn&#8217;t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn&#8217;t place an emphasis on planning within the marketing organization. Why is planning important in <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-421-week-1-discussion-question-2\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228878","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228878"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228878\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}