Purpose of Assignment\u00a0\tThe purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.\u00a0\tAssignment Steps\u00a0\tResources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video\u00a0\tScenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.\u00a0\tDevelop a 1,050-word analysis addressing the following:\t“\ufffd Describe your organization’s mission, vision, and values.\t“\ufffd Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.\u00a0\t“\ufffd Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.\t“\ufffd Select two of the following departments and explain marketing’s role in coordinating their distinct functions:\t“\ufffd Distribution\t“\ufffd Customer Service \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\t“\ufffd Advertising and Public Relations \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\t“\ufffd Research and Design \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\t“\ufffd Sales \u00a0\t“\ufffd Operations or Manufacturing\t“\ufffd Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.\u00a0\t“\ufffd Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.\t“\ufffd Discuss any emerging marketing trends that may affect your business.\tCite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.\u00a0\tFormat your assignment consistent with APA guidelines.\u00a0\tClick the Assignment Files tab to submit your assignment.\t\u00a0\tFaculty MaterialsMaterials\t“\ufffd The Entrepreneurial Marketing Manager Grading Guide\t“\ufffd Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets\t“\ufffd Marketing, Ch. 16: Retailing and Wholesaling<\/p>\n","protected":false},"excerpt":{"rendered":"
Purpose of Assignment\u00a0 The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228876","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228876"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228876\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}