Assignment 1: Green and Clean e-Marketing Strategy\tDue Week 4 and worth 300 points\t\u00a0\tYou are the marketing director for a medium-sized organization (250-500 employees) called Green and Clean that specializes in making household cleaners that are environmentally friendly and nontoxic to both pets and humans. This company is lagging behind its competitors in terms of Website traffic as well as its presence on social media platforms such Facebook and Twitter. The CEO has asked you to develop a strategy to help improve your company’s standing in both of these areas.\t\u00a0\tWrite a six to eight (6-8) page paper in which you:\t1.\u00a0\u00a0 Research at least two (2) companies that offer similar products, and summarize their e-Marketing strategies from the perspective of both social media and their landing pages.\t2.\u00a0\u00a0 Outline the steps that should be taken to create a unique online identity for the Green and Clean Website.\t3.\u00a0\u00a0 Propose at least two (2) strategies that could be implemented to increase the visibility of the Green and Clean Website on social networks such as Twitter and Facebook.\t4.\u00a0\u00a0 Prepare a plan for monitoring and addressing potential negative feedback that may occur as a result of a greater visibility in the social media environment. For example, determine how you would address the negative comments made on a Facebook by a customer who was dissatisfied with your product.\t5.\u00a0\u00a0 Compare and contrast the e-Marketing campaign with the traditional marketing strategy and identify at least two (2) examples of how the two could be tied together.\t6.\u00a0\u00a0 Determine at least three (3) tools that could be used to measure the effectiveness of the e-Marketing campaign.\t7.\u00a0\u00a0 Use at least three (3) quality resources in this assignment.Note: Wikipedia and similar Websites do not qualify as quality resources.\t\u00a0\tYour assignment must follow these formatting requirements:\t“\ufffd\u00a0\u00a0\u00a0 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.\t“\ufffd\u00a0\u00a0\u00a0 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.\tThe specific course learning outcomes associated with this assignment are:\t“\ufffd\u00a0\u00a0\u00a0 Describe the nature of electronic commerce and the impact on the behavior of consumers and organizational customers.\t“\ufffd\u00a0\u00a0\u00a0 Explain how to apply various electronic commerce mechanisms to support traditional marketing operations and create Web-based \/ virtual markets for consumer and commercial \/ organizational transactions.\t“\ufffd\u00a0\u00a0\u00a0 Develop viable marketing strategies by applying the principles of marketing and the enhanced capabilities provided by electronic commerce processes.\t“\ufffd\u00a0\u00a0\u00a0 Evaluate the expanded dimensions of the external marketing environment brought about by the application of information technology and evolution of the World Wide Web.\t“\ufffd\u00a0\u00a0\u00a0 Use technology and information resources to research issues in e-Marketing.\t“\ufffd\u00a0\u00a0\u00a0 Write clearly and concisely e-Marketing using proper writing mechanics and technical style conventions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Assignment 1: Green and Clean e-Marketing Strategy Due Week 4 and worth 300 points \u00a0 You are the marketing director for a medium-sized organization (250-500 employees) called Green and Clean that specializes in making household cleaners that are environmentally friendly Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228858","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228858"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228858\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}