{"id":228857,"date":"2018-09-17T11:10:50","date_gmt":"2018-09-17T11:10:50","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-320-week-1-the-business-to-business-sales\/"},"modified":"2018-10-24T08:58:16","modified_gmt":"2018-10-24T08:58:16","slug":"mkt-320-week-1-the-business-to-business-sales","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-320-week-1-the-business-to-business-sales\/","title":{"rendered":"MKT 320 Week 1 The Business-to-Business Sales"},"content":{"rendered":"<p>MKT 320 The Business-to-Business Sales Week 1\tMKT 320 The Business-to-Business Sales WEEK 1\u00a0Identify\u00a0a product or service that would be considered a B2B sale. The next five weeks of assignments will build on this paper so you should choose a business in which you are interested.\tWrite\u00a0a 1,050- to 1,400-word paper in which you address the following:\t\t\tDescribe the product or service in detail.\t\t\tDiscuss at least three aspects of this product or service that would categorize it as a B2B product or service, and not a B2C product or service.\t\t\tDescribe the strategies, methodologies, and technology that you would use to market the product or service.\t\t\tExplain the challenges associated with selling this product or service.\t\t\tDetermine the analytics or metrics you would use to measure the effectiveness of your marketing and sales strategies, and explain why you selected each of them.\tCite\u00a0your references.\tFormat\u00a0your paper consistent with APA guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MKT 320 The Business-to-Business Sales Week 1 MKT 320 The Business-to-Business Sales WEEK 1\u00a0Identify\u00a0a product or service that would be considered a B2B sale. The next five weeks of assignments will build on this paper so you should choose a <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-320-week-1-the-business-to-business-sales\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228857","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228857"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228857\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}