{"id":228845,"date":"2018-09-17T11:09:23","date_gmt":"2018-09-17T11:09:23","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-305-quiz-2\/"},"modified":"2018-10-24T08:40:54","modified_gmt":"2018-10-24T08:40:54","slug":"mkt-305-quiz-2","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-305-quiz-2\/","title":{"rendered":"MKT 305 Quiz 2"},"content":{"rendered":"<p>&#8220;\ufffd \ufffd\u00a0 Question 1\t\u00a0\tAttention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 2\t\u00a0\tWhich of the following refers to the removal of bad stimuli as a way of encouraging behavior?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 3\t\u00a0\t_____ refers to a change in behavior resulting from the interaction between a person and a stimulus.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 4\t\u00a0\tThe first step in the perceptual process is called _____ and refers to process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 5\t\u00a0\tWhich term describes a consumer&#8217;s immediate response after exposure to a stimulus?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 6\t\u00a0\tIn which type of unintentional learning is behavior conditioned through reinforcement?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 7\t\u00a0\tThe process through which the desired behavior is altered over time, in small increments is called _____.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 8\t\u00a0\tWhich of the following represent stimuli that decrease the likelihood that a behavior will occur again?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 9\t\u00a0\tWhich perspective focuses on the cognitive processes associated with comprehension that leads to consumer learning?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 10\t\u00a0\tWhich concept represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 11\t\u00a0\t_____ occurs when a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 12\t\u00a0\tWhich of the following often take the form of some type of reward?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 13\t\u00a0\tPaying attention to only certain stimuli is which element of selective perception?\t\u00a0\t\u00a0\t&#8220;\ufffd  \ufffd\u00a0Question 14\t\u00a0\t_____ is the purposeful allocation of information processing capacity toward developing an understanding of some stimulus.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 15\t\u00a0\tWhich theory of learning focuses on changes in behavior that occur through responses to stimuli without concern for the cognitive mechanics of the process?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 16\t\u00a0\t_____ refers to the extent to which a consumer likes the message source.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 17\t\u00a0\tWhich message source characteristic refers to the amount of knowledge that a source is perceived to have about a subject?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 18\t\u00a0\tWhich theory tells us that communications provide information in ways beyond the explicit or obvious content of a message?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 19\t\u00a0\tWhich of the following is the level of stimuli to which a consumer has become accustomed?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 20\t\u00a0\tWhich of the following is an environmental characteristic affecting consumer comprehension?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 21\t\u00a0\tThe background in a message is referred to as _____.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 22\t\u00a0\tWhich of the following refers to cognitive components that represent facts in an associative network?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 23\t\u00a0\tWhich of the following is considered a repository for all information that a person has encountered?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 24\t\u00a0\tWhich storage mechanism represents the storage of visual information?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 25\t\u00a0\tThoughts that contradict a message are called _____.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 26\t\u00a0\t_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 27\t\u00a0\tA _____ is the mental path by which some thought becomes active.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 28\t\u00a0\tThe type of coding wherein stimuli are converted to meaning that can be expressed verbally is called _____.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 29\t\u00a0\tThe process of grouping stimuli by meaning so that multiple stimuli can become a single memory unit is called _____.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd\u00a0 Question 30\t\u00a0\tWhich source characteristic refers to how honest and unbiased the source is perceived to be?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\ufffd \ufffd\u00a0 Question 1 \u00a0 Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____. \u00a0 \u00a0 &#8220;\ufffd \ufffd\u00a0 Question 2 \u00a0 Which <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-305-quiz-2\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228845","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228845"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228845\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}