{"id":228839,"date":"2018-09-17T11:08:38","date_gmt":"2018-09-17T11:08:38","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-230-module-5-assignment-1-lasa-2-marketing-plan\/"},"modified":"2018-10-24T08:49:42","modified_gmt":"2018-10-24T08:49:42","slug":"mkt-230-module-5-assignment-1-lasa-2-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-230-module-5-assignment-1-lasa-2-marketing-plan\/","title":{"rendered":"MKT 230 Module 5 Assignment 1 LASA 2 Marketing Plan"},"content":{"rendered":"<p>MKT 230 Module 5 Assignment 1 LASA 2 Marketing Plan\t\u00a0\tThroughout this class you have examined a product of the Waters Bottling Company and addressed market concepts\/ theories that will play a role in the success or failure of that given product.\u00a0\t\u00a0\tUsing the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected\/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.\t\u00a0\tThis assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5&#8243;\ufffd Personal Selling &#038; Global Markets (Module 5).\u00a0\t\u00a0\tSection 5 &#8220;\ufffd Promotion Mix\/ Personal Selling &#038; Global Markets (Module 5 LASA 2)\t\u00a0\tPromotion Mix\t\u00a0\tAdvertising\t\u00a0\tPersonal Selling\t\u00a0\tSales Promotion\t\u00a0\tDirect Marketing\t\u00a0\tPublic Relations\t\u00a0\tBrand Management\t\u00a0\tBranding Strategies\t\u00a0\tEmotional Branding\t\u00a0\tBrand Extension\t\u00a0\tGlobal Markets\t\u00a0\tOpportunities &#038; Challenges\t\u00a0\tExecutive Summary\t\u00a0\tMarketing Implementation &#038; Evaluation\t\u00a0\tCareers in Marketing\t\u00a0\tYou will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 &#8220;\ufffd The Promotion Mix\/ Personal Selling &#038; Global Markets (Module 5).\u00a0\t\u00a0\tRelate all responses using the WBC scenario and the product you have selected to market in Module 1.\u00a0\t\u00a0\tCreate a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers\/ sub heads\/ bullets) to your work. Be sure to cite your work in the APA format.\t\u00a0\tAfter completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.\u00a0\t\u00a0\tCareers in Marketing\t\u00a0\tList the sections of the marketing plan.\t\u00a0\tIdentify possible careers associated for each section.\t\u00a0\tSelect two of those career choices and discuss the skills required to secure these two positions.\t\u00a0\tDetermine what steps you can take to develop those skills.\t\u00a0\tBe sure to provide supporting evidence for your statements. Remember to reference your sources of information.\t\u00a0\tWrite your Careers in Marketing response in a minimum of 200&#8243;\ufffd300 words. Apply a standard business writing style (headers\/ sub heads\/ bullets) to your work but be sure to cite your work in the APA format.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MKT 230 Module 5 Assignment 1 LASA 2 Marketing Plan \u00a0 Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts\/ theories that will play a role in the success or failure of <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-230-module-5-assignment-1-lasa-2-marketing-plan\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228839","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228839"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228839\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}