{"id":228828,"date":"2018-09-17T11:07:10","date_gmt":"2018-09-17T11:07:10","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-230-week-7-checkpoint-integrated-marketing-communication\/"},"modified":"2018-10-24T08:50:20","modified_gmt":"2018-10-24T08:50:20","slug":"mkt-230-week-7-checkpoint-integrated-marketing-communication","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-230-week-7-checkpoint-integrated-marketing-communication\/","title":{"rendered":"MKT 230 Week 7 CheckPoint Integrated Marketing Communication"},"content":{"rendered":"<p>CheckPoint:\u00a0 Integrated Marketing\u00a0 CommunicationStrategies\t\u00a0\tThe goal of integrated marketing communication (IMC)\u00a0 istoproduce a unified promotional message that has the customer as its\u00a0 focus. Allpromotional activity, such as media advertising, sales promotion,\u00a0 personalselling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.\t\u00a0\tDraft a 200- to 300-word responseanswering the following questions:\tHowdoes an organization establish an IMC plan?\tWhatare some of the different stages a company goes through when developing\u00a0 itsIMCstrategy?\tPostyour response as an attachment inthe Assignments link of the ecampus<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CheckPoint:\u00a0 Integrated Marketing\u00a0 CommunicationStrategies \u00a0 The goal of integrated marketing communication (IMC)\u00a0 istoproduce a unified promotional message that has the customer as its\u00a0 focus. Allpromotional activity, such as media advertising, sales promotion,\u00a0 personalselling sponsorships, and public relations, is geared toward <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-230-week-7-checkpoint-integrated-marketing-communication\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228828","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228828"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228828\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}