{"id":228802,"date":"2018-09-17T11:03:48","date_gmt":"2018-09-17T11:03:48","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-100-quiz-5\/"},"modified":"2018-10-24T08:43:51","modified_gmt":"2018-10-24T08:43:51","slug":"mkt-100-quiz-5","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-100-quiz-5\/","title":{"rendered":"MKT 100 Quiz 5"},"content":{"rendered":"<p>.\u00a0 Question 1\t\u00a0\tFactors such as climate, seasons, and holidays tend to lead to the promotional objective of\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 2\t\u00a0\tAn activity and\/or material that offers added value or incentive to resellers, salespeople, or consumers is\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 3\t\u00a0\tDuring the decoding process, the\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 4\t\u00a0\tWhen a source converts meaning into a series of signs or symbols representing ideas or concept, the source is undergoing\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 5\t\u00a0\tAll of the following are examples of publicity-based public relations tools except\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 6\t\u00a0\tWhich of the following industries is most likely to employ combative promotional efforts?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 7\t\u00a0\tThe vehicle through which the coded message is transmitted from the source to the receiver is called a(n)\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 8\t\u00a0\tA person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 9\t\u00a0\tIf the push policy is used in promoting a product, the firm\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 10\t\u00a0\tWhich of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 11\t\u00a0\tBelinda works for Burger King and her responsibilities include maintaining favorable relationships between the organization and its stakeholders. Belinda works in\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 12\t\u00a0\tAdvertising that lets consumers know that an established brand still offers certain uses, characteristics, and advantages is ____ advertising.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 13\t\u00a0\tIf a consumer is shown a particular advertisement and asked if she has seen it before, a(n) ____ is being performed.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 14\t\u00a0\tAdvertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 15\t\u00a0\tAn advantage of the arbitrary approach for determining the advertising appropriation is that it is\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 16\t\u00a0\tAn evaluation performed before an advertising campaign begins is a\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 17\t\u00a0\tThe first stage in the development of any advertising campaign is\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 18\t\u00a0\tThe two major types of product advertising are\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 19\t\u00a0\tWhen a company promotes its position on a public issue, this is specifically referred to as ____ advertising.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 20\t\u00a0\tA list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 21\t\u00a0\tThe type of salesperson that usually requires training in physical science or engineering is the\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 22\t\u00a0\tA temporary price reduction to resellers for purchasing specified quantities of a product is\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 23\t\u00a0\tThe two groups of order takers in personal selling are\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 24\t\u00a0\tPaid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 25\t\u00a0\t____ are designed to identify the customers called on and to present detailed information about interaction with those clients.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 26\t\u00a0\tRetail salespeople are classified as\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 27\t\u00a0\tCompany sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 28\t\u00a0\tSalespeople receive a set salary plus a commission based on sales with a\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 29\t\u00a0\tA ____ is a gift to a retailer who purchases a specified quantity of merchandise.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 30\tDorothy won a hot-air balloon ride and dinner for two for being the top revenue-producing mortgage loan officer at her company for the month of October. This contest exemplifies a company&#8217;s efforts at<\/p>\n","protected":false},"excerpt":{"rendered":"<p>.\u00a0 Question 1 \u00a0 Factors such as climate, seasons, and holidays tend to lead to the promotional objective of \u00a0 \u00a0 &#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 2 \u00a0 An activity and\/or material that offers added value or incentive to resellers, salespeople, <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-100-quiz-5\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228802","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228802"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228802\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}