{"id":228792,"date":"2018-09-17T11:02:30","date_gmt":"2018-09-17T11:02:30","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-100-quiz-2-chapter-2-and-3\/"},"modified":"2018-10-24T08:47:48","modified_gmt":"2018-10-24T08:47:48","slug":"mkt-100-quiz-2-chapter-2-and-3","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-100-quiz-2-chapter-2-and-3\/","title":{"rendered":"MKT 100 QUIZ 2 CHAPTER 2 AND 3"},"content":{"rendered":"<p>&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 1\t\u00a0\tElectronic marketing has greatly improved the ability of marketers to target individual customers. As a result, many feel that marketing&#8217;s emphasis is shifting from share of market to share of\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 2\t\u00a0\tThe reputation and well-known brand name of Rolex watches represents a ____ for Rolex.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 3\t\u00a0\tAn organization&#8217;s business goals should be derived from its\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 4\t\u00a0\tA ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 5\t\u00a0\tAn analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 6\t\u00a0\tFor marketing implementation to be successful, the needs of ____ customers must be met.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 7\t\u00a0\tAn expected level of performance against which actual performance can be compared is a\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 8\t\u00a0\tWithin a business organization, a profit center that is self-supporting in terms of sales, markets, production, and other resources is known as a\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 9\t\u00a0\tAccording to the text, a market is defined as\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 10\t\u00a0\tThe term &#8220;____&#8221; describes measuring and evaluating a firm&#8217;s quality in products and processes against industry leaders.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 11\t\u00a0\tMarketing ethics\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 12\t\u00a0\tCollecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 13\t\u00a0\tWhen a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors&#8217; products, a(n) ____ structure exists in the competitive environment.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 14\t\u00a0\tAt the top of the pyramid of social responsibility for business are ____ responsibilities.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 15\t0 out of 6 points\tConsumers begin to become more price and value conscious during periods of\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 16\t\u00a0\tWhich of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children&#8217;s toys?\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 17\t\u00a0\tEmployees, customers, communities, and investors are all considered ____ in relation to marketing.\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 18\t\u00a0\tThe 1990 Nutritional Labeling and Education Act directly prohibits\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 19\t\u00a0\tTotal buying power declines during periods of economic\t\u00a0\t\u00a0\t&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 20\t\u00a0\tThe accumulation of past income, natural resources, and financial resources is known as<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\ufffd \ufffd \ufffd\u00a0\u00a0 Question 1 \u00a0 Electronic marketing has greatly improved the ability of marketers to target individual customers. As a result, many feel that marketing&#8217;s emphasis is shifting from share of market to share of \u00a0 \u00a0 &#8220;\ufffd \ufffd <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-100-quiz-2-chapter-2-and-3\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228792","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228792"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228792\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}