Marketing Plan\t\tTo prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:\t\tExecutive Summary\tProvide a brief summary of the marketing plan.\tIntroduction \tState the objectives of the strategic plan.\tExplain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.\tMarket Analysis \tDescribe the organization’s products and services\tExplain how these products and services meet the needs of the organization’s determined customer base.\tInclude relevant aspects from the SWOT analysis you conducted in Week Two.\tState the competitive advantage your plan provides.\tEnvironmental Analyses\tInternal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.\tExternal: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.\tDescribe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.\tMarketing Mix \tDescribe the marketing opportunities and marketing goals for your chosen HCO.\tExplain the marketing strategies that are employed in your plan.\u00a0\u00a0 \u00a0\tApply market segmentation to your plan based on the target markets you have identified.\tExplain how database marketing was used or why it was not included in your marketing plan.\tPlan Evaluation\tDiscuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.\tExplain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.\tConclusion\tProvide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.\tThe Marketing Plan: \tMust be 10 to 15 double-spaced pages in length (excluding the title page and references pages) and formatted according to APA style as outlined in the\tMust include a title page with the following:\tTitle of paper\tStudent’s name\tCourse name and number\tInstructor’s name<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing Plan To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228592","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228592"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228592\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}