\nChoose a product or service from these examples:
\nFast food
\nClass of consumer product
\nPersonal care
\nAutomobile
\nResearch the Internet to analyze how that product or service has been advertised.
\nPrepare a 15- to 20-slide Microsoft? PowerPoint? presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
\nWho determines ethical standards for advertising?
\nIn what ways has advertising affected American culture?
\nWhat are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
\nDiscuss some of the critical issues that may arise from the following areas:
\nChildren and advertising
\nAdvertising in schools
\nHealth and advertising
\nPolitical advertising
\nFind one example of a commercial that strikes you as particularly creative and appealing:
\nWhat are the elements that are unusual?
\nWhat is the target group of the commercial?
\nHow does the commercial appeal to consumers?
\nWhy do you believe this commercial to be effective in brand name recognition?
\nHow are ethical standards met (or pushed to their limits)?
\nIllustrate your findings with specific examples and pictures. List any references on the last slide.<\/p>\n
Note! The Title and Reference Slides DO NOT count towards the Slide Count.<\/p>\n
Format consistent with APA formatting guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"
Choose a product or service from these examples: Fast food Class of consumer product Personal care Automobile Research the Internet to analyze how that product or service has been advertised. Prepare a 15- to 20-slide Microsoft? PowerPoint? presentation in which Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2199","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/2199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=2199"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/2199\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=2199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=2199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=2199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}