This Tutorial contains 2 Papers\t\u00a0\t\u00a0\tCommunication Strategy\tBe sure to follow the grading form attached to this assignment.\tImagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs a communication strategy for a new product they are launching soon.\tChoose ONLY ONE of the following:\tHealth spa launching a new weight loss treatment\tInsurance company launching a new medical product for the exchange\tHospital system launching a new diabetes program\t\u00a0\tMedical device manufacturer launching a new metal alloy prosthesis\tSelect your own company and product with approval from your instructor\tPrepare a paper in which you create a 12-month communication strategy for your client. The communication strategy paper is 800-1,000 words in length (not including the title and reference pages).\u00a0 The paper discusses the following, in sections and in the same order you see below:\tA brief description of the product or service the team will launch\tDescribe the target audience, including its specific demographic characteristics. Discuss why this is the correct target audience for this product (or service).\tDiscuss the messages and communication activities the team will use. Discuss your rationale for using them.\tDiscuss how different communication modalities would be effective in marketing your product or service to different age groups\tDiscuss the concept of an integrated communication campaign.\u00a0 Describe what it is;\u00a0 then discuss how your team would use it to reach your target audience.\tDiscuss the concept of transparency.\u00a0 Describe what it means; then give specific examples of successful industries or companies that have used transparency to enhance their effectiveness.\u00a0\u00a0 Discuss how the team would apply this to your strategy.\tFormat your assignment according to APA guidelines.See grading form for details.\tCite three peer-reviewed, scholarly, or similar references (not including the course textbooks)<\/p>\n","protected":false},"excerpt":{"rendered":"
This Tutorial contains 2 Papers \u00a0 \u00a0 Communication Strategy Be sure to follow the grading form attached to this assignment. Imagine you work for a marketing firm and you have been assigned to work with a new health care client. Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-219591","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/219591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=219591"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/219591\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=219591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=219591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=219591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}