Create\u00a0a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs.\tDevelop\u00a0a comprehensive marketing plan to market your organization or program.\tCreate\u00a0a 20- to 25-slide Microsoft\u00ae\u00a0PowerPoint\u00ae\u00a0presentation, with speaker’s notes, detailing your plan. Speaker’s notes must be between 100 to 200 words per slide. Include the following:\tBackground information\tWhat is the name of the organization or program?\tWhat is the geographic location?\tWhat is the organizational mission?\tIndustry background: Describe the industry’s historical background.\tSituational SWOT analysis: Assess the organization’s environment. Address why your marketing plan is necessary. Include the following:\tStrengths (internal)\tWeaknesses (internal)\tOpportunities (external)\tThreats (external)\tMarket research\tWhy must market research be conducted?\tWhat kind of data will you use: primary, secondary, or both? Why?\tMarketing objectives: List your quantifiable marketing objectives.\tExplain what you want to achieve.\tDefine estimated dates by which you want to achieve those goals\tMarketing strategies: Describe the general approach or best way to meet your objectives.\tConsumer analysis\tDetermine the demographics of the program’s potential consumers.\tDetermine the psychographics of the program’s potential consumers.\tIdentify common consumer behaviors of the program’s potential consumers.\tTarget market\tDetermine the primary market: What are the characteristics of the primary market?\tDetermine the secondary market: What are the characteristics of the secondary market?\tMarket segmentation: How will you segment the market? Why?\tCompetitive analysis\tIdentify your competitors.\tBriefly describe your competitors’ strategies.\tThe four Ps\tProduct\tWhat types of products, programs, or services are involved, as in a good, service, or idea?\tWhat are the features? How is it positioned and differentiated from the competitors?\tHow is the product, program, or service identified, as in brand name, label, or packaging?\tPlace\tWhat are the channels of distribution?\tWhere are the facilities located?\tPricing\tWhat aspects must be considered in developing pricing?\tDetermine a suggested selling price.\tPromotion\tHow will you promote the organization or program?\tPersonal selling\tAdvertising\tMedia mix: television, magazines, outdoor, direct mail, radio, or website\tSlogan and message\tSales promotion activities: trade show or promotional materials\tPublic relations\tRegulations: Identify the regulations that affect your plan.\tSocial marketing strategies\tEthics and patient privacy\tMonitoring the plan: Create a way to monitor and evaluate your plan’s success.<\/p>\n","protected":false},"excerpt":{"rendered":"
Create\u00a0a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-217820","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=217820"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217820\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=217820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=217820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=217820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}