{"id":217263,"date":"2018-09-15T22:18:41","date_gmt":"2018-09-15T22:18:41","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/15\/gb-530-unit-4-assignment-brand-extension-marketing-plan-developing-strong-brands\/"},"modified":"2018-10-24T09:06:00","modified_gmt":"2018-10-24T09:06:00","slug":"gb-530-unit-4-assignment-brand-extension-marketing-plan-developing-strong-brands","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/gb-530-unit-4-assignment-brand-extension-marketing-plan-developing-strong-brands\/","title":{"rendered":"GB 530 Unit 4 Assignment Brand Extension Marketing Plan (Developing Strong Brands)"},"content":{"rendered":"<p>Unit\u00a04\u00a0Assignment\u00a0Rubric\tIntroduction:\u00a0The\u00a0major\u00a0project\u00a0in\u00a0this\u00a0course\u00a0is\u00a0to\u00a0complete\u00a0a\u00a0Brand\u00a0\tExtension\u00a0Marketing\u00a0Plan\u00a0for\u00a0one\u00a0new\u00a0product\u00a0on\u00a0the\u00a0behalf\u00a0of\u00a0an\u00a0existing\u00a0for-profit\u00a0organization.\u00a0\tUsing\u00a0the\u00a0Marketing\u00a0Plan\u00a0guide\u00a0found\u00a0in\u00a0Doc\u00a0Sharing,\u00a0complete\u00a0and\u00a0submit\u00a0the\u00a0following\u00a0\tcomponents\u00a0of\u00a0your\u00a0Marketing\u00a0Plan.\tUnit\u00a04:\u00a0Marketing\u00a0Plan\u00a0&#8220;\ufffd\u00a0Developing\u00a0Strong\u00a0Brands\t3.5\u00a0Positioning\u00a0(refer\u00a0to\u00a0Chapters\u00a09\u00a0and\u00a010\u00a0of\u00a0your\u00a0Kotler\u00a0text)\t?\u00a0Describe\u00a0how\u00a0your\u00a0product\/service\u00a0meets\u00a0the\u00a0need(s)\u00a0of\u00a0your\u00a0target\u00a0market\u00a0segments.\u00a0\t?\u00a0Describe\u00a0how\u00a0you\u00a0are\u00a0different\u00a0from\u00a0your\u00a0key\u00a0competition.\u00a0What\u00a0is\u00a0the\u00a0most\u00a0distinguishing\u00a0\tfeature\u00a0of\u00a0your\u00a0new\u00a0product?\t3.6\u00a0Strategies:\u00a0Skip\u00a0this\u00a0Section.\t3.7\u00a0Marketing\u00a0Mix\u00a0(refer\u00a0to\u00a0Chapters\u00a012,\u00a014<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unit\u00a04\u00a0Assignment\u00a0Rubric Introduction:\u00a0The\u00a0major\u00a0project\u00a0in\u00a0this\u00a0course\u00a0is\u00a0to\u00a0complete\u00a0a\u00a0Brand\u00a0 Extension\u00a0Marketing\u00a0Plan\u00a0for\u00a0one\u00a0new\u00a0product\u00a0on\u00a0the\u00a0behalf\u00a0of\u00a0an\u00a0existing\u00a0for-profit\u00a0organization.\u00a0 Using\u00a0the\u00a0Marketing\u00a0Plan\u00a0guide\u00a0found\u00a0in\u00a0Doc\u00a0Sharing,\u00a0complete\u00a0and\u00a0submit\u00a0the\u00a0following\u00a0 components\u00a0of\u00a0your\u00a0Marketing\u00a0Plan. Unit\u00a04:\u00a0Marketing\u00a0Plan\u00a0&#8220;\ufffd\u00a0Developing\u00a0Strong\u00a0Brands 3.5\u00a0Positioning\u00a0(refer\u00a0to\u00a0Chapters\u00a09\u00a0and\u00a010\u00a0of\u00a0your\u00a0Kotler\u00a0text) ?\u00a0Describe\u00a0how\u00a0your\u00a0product\/service\u00a0meets\u00a0the\u00a0need(s)\u00a0of\u00a0your\u00a0target\u00a0market\u00a0segments.\u00a0 ?\u00a0Describe\u00a0how\u00a0you\u00a0are\u00a0different\u00a0from\u00a0your\u00a0key\u00a0competition.\u00a0What\u00a0is\u00a0the\u00a0most\u00a0distinguishing\u00a0 feature\u00a0of\u00a0your\u00a0new\u00a0product? 3.6\u00a0Strategies:\u00a0Skip\u00a0this\u00a0Section. 3.7\u00a0Marketing\u00a0Mix\u00a0(refer\u00a0to\u00a0Chapters\u00a012,\u00a014<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-217263","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=217263"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217263\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=217263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=217263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=217263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}