{"id":217262,"date":"2018-09-15T22:18:34","date_gmt":"2018-09-15T22:18:34","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/15\/gb-530-unit-2-assignment-brand-extension-marketing-plan\/"},"modified":"2018-10-24T08:38:18","modified_gmt":"2018-10-24T08:38:18","slug":"gb-530-unit-2-assignment-brand-extension-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/gb-530-unit-2-assignment-brand-extension-marketing-plan\/","title":{"rendered":"GB 530 Unit 2 Assignment Brand Extension Marketing 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Brand\u00a0Extension\u00a0Marketing\u00a0Plan Introduction:\u00a0The\u00a0major\u00a0project\u00a0in\u00a0this\u00a0course\u00a0is\u00a0to\u00a0complete\u00a0a\u00a0Brand\u00a0Extension\u00a0Marketing\u00a0Plan\u00a0for\u00a0 one\u00a0new\u00a0product\u00a0on\u00a0the\u00a0behalf\u00a0of\u00a0an\u00a0existing\u00a0for-profit\u00a0organization.\u00a0Using\u00a0the\u00a0Marketing\u00a0Plan\u00a0guide found\u00a0in\u00a0Doc\u00a0Sharing,\u00a0complete\u00a0and\u00a0submit\u00a0the\u00a0following\u00a0components\u00a0of\u00a0your\u00a0Marketing\u00a0Plan.\u00a0 Unit\u00a02:\u00a0Identifying\u00a0and\u00a0Assessing\u00a0Marketing\u00a0Opportunities\u00a0 2.0\u00a0SITUATION\u00a0ANALYSIS\u00a0 Write\u00a0a\u00a0one-paragraph\u00a0summary\u00a0of\u00a0the\u00a0current\u00a0situation\u00a0\u00e2\u20ac&#8221;\u00a0write\u00a0this\u00a0section\u00a0after\u00a0completing\u00a0the\u00a0 following\u00a0sections\u00a0of\u00a0the\u00a0Situation\u00a0Analysis,\u00a0but\u00a0put\u00a0it\u00a0in\u00a0this\u00a0order.\u00a0 2.1\u00a0Market\u00a0Summary\u00a0 (write\u00a0this\u00a0section\u00a0after\u00a0completing\u00a02.1.1,\u00a02.1.2,\u00a02.1.3,\u00a02.1.4,\u00a0and\u00a02.2)\u00a0 In\u00a0a\u00a01-2\u00a0paragraph\u00a0summary,\u00a0address:\u00a0 ?\u00a0What\u00a0are\u00a0your\u00a0target\u00a0customer\u00a0groups?\u00a0Why?\u00a0 ?\u00a0What\u00a0are\u00a0your\u00a0projections\u00a0for\u00a0the\u00a0growth\u00a0of\u00a0this\u00a0market?\u00a0 2.1.1\u00a0Market\u00a0Demographics\u00a0(refer\u00a0to\u00a0Chapter\u00a08\u00a0of\u00a0your\u00a0Kotler\u00a0text\u00a0for\u00a0helpful\u00a0 definitions\/explanations) ?\u00a0Carefully\u00a0define\u00a0the\u00a0demographic\u00a0profile\u00a0of\u00a0your\u00a0target\u00a0market.\u00a0 ?\u00a0In\u00a0a\u00a0similar\u00a0fashion,\u00a0define\u00a0the\u00a0geographic\u00a0target\u00a0area\u00a0you\u00a0are\u00a0choosing.\u00a0 ?\u00a0What\u00a0are\u00a0the\u00a0behavior\u00a0factors\u00a0that\u00a0will\u00a0influence\u00a0your\u00a0decision-making?\u00a0 ?\u00a0Define\u00a0the\u00a0values\u00a0and\u00a0lifestyles\u00a0(psychographics)\u00a0of\u00a0your\u00a0target\u00a0market.\u00a0 2.1.2\u00a0Market\u00a0Needs\u00a0 ?\u00a0What\u00a0are\u00a0the\u00a0benefits\u00a0that\u00a0are\u00a0important\u00a0to\u00a0your\u00a0customer\u00a0base?\u00a0 ?\u00a0What\u00a0needs\u00a0to\u00a0they\u00a0have\u00a0and\u00a0how\u00a0do\u00a0you\u00a0know\u00a0this? 2.1.3\u00a0Market\u00a0Trends[GB530|\u00a0Marketing\u00a0Management] 2 ?\u00a0Identify\u00a0and\u00a0explain\u00a0at\u00a0least\u00a0three\u00a0trends\u00a0that\u00a0will\u00a0influence\u00a0how\u00a0your\u00a0customers\u00a0view\u00a0your\u00a0 product\u00a0\u00e2\u20ac&#8221;\u00a0these\u00a0should\u00a0be\u00a0trends\u00a0going\u00a0on\u00a0in\u00a0the\u00a0industry\u00a0or\u00a0the\u00a0environment;\u00a0these\u00a0are\u00a0trends\u00a0 that\u00a0your\u00a0company\/product\u00a0can\u00a0respond\u00a0to\u00a0in\u00a0some\u00a0way.\u00a0Remember:\u00a0trends\u00a0are\u00a0long\u00a0term;\u00a0 fads\u00a0are\u00a0short\u00a0term.\u00a0 2.1.4\u00a0Market\u00a0Growth\u00a0 ?\u00a0Is\u00a0the\u00a0market\u00a0growing,\u00a0static,\u00a0diminishing?\u00a0What\u00a0are\u00a0the\u00a0growth\u00a0trends? ?\u00a0What\u00a0is\u00a0the\u00a0evidence?\u00a0What\u00a0research\u00a0are\u00a0you\u00a0using\u00a0to\u00a0determine\u00a0market\u00a0growth?\u00a0 ?\u00a0How\u00a0will\u00a0you\u00a0address\u00a0the\u00a0market\u00a0if\u00a0it\u00a0is\u00a0growing,\u00a0static,\u00a0or\u00a0diminishing?\u00a0 2.2\u00a0SWOT\u00a0Analysis\u00a0(refer\u00a0back\u00a0to\u00a0Chapter\u00a02\u00a0of\u00a0your\u00a0Kotler\u00a0text\u00a0for\u00a0a\u00a0thorough\u00a0explanation\u00a0of\u00a0a\u00a0 SWOT\u00a0analysis) 2.2.1\u00a0Strengths\u00a0\u00e2\u20ac&#8221;\u00a0list\u00a0and\u00a0describe\u00a0at\u00a0least\u00a0three\u00a0positive\u00a0internal\u00a0aspects\u00a0that\u00a0add\u00a0value 2.2.2\u00a0Weaknesses\u00a0\u00e2\u20ac&#8221;\u00a0list\u00a0and\u00a0describe\u00a0at\u00a0least\u00a0three\u00a0negative\u00a0internal\u00a0aspects\u00a0that\u00a0place\u00a0you\u00a0at\u00a0 competitive\u00a0disadvantage\u00a0 2.2.3\u00a0Opportunities\u00a0\u00e2\u20ac&#8221;\u00a0list\u00a0and\u00a0describe\u00a0at\u00a0least\u00a0three\u00a0opportunities\u00a0external\u00a0to\u00a0your\u00a0business\u00a0that\u00a0will\u00a0 lead\u00a0to\u00a0your\u00a0success <a href=\"https:\/\/www.benedictsol.com\/blogs\/gb-530-unit-2-assignment-brand-extension-marketing-plan\/\" class=\"read-more\">Read More 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