Unit\u00a03\u00a0Assignment\u00a0Rubric\tIntroduction:\u00a0The\u00a0major\u00a0project\u00a0in\u00a0this\u00a0course\u00a0is\u00a0to\u00a0complete\u00a0a\u00a0Brand\u00a0\tExtension\u00a0Marketing\u00a0Plan\u00a0for\u00a0one\u00a0new\u00a0product\u00a0on\u00a0the\u00a0behalf\u00a0of\u00a0an\u00a0existing\u00a0for-profit\u00a0organization.\u00a0\tUsing\u00a0the\u00a0Marketing\u00a0Plan\u00a0guide\u00a0found\u00a0in\u00a0Doc\u00a0Sharing,\u00a0complete\u00a0and\u00a0submit\u00a0the\u00a0following\u00a0\tcomponents\u00a0of\u00a0your\u00a0Marketing\u00a0Plan.\u00a0\tUnit\u00a03\u00a0Marketing\u00a0Plan:\u00a0Connecting\u00a0with\u00a0the\u00a0Customer\u00a0\t3.0\u00a0MARKETING\u00a0STRATEGY\t\t?\u00a0Establish\u00a0the\u00a0fundamental\u00a0goals\u00a0for\u00a0the\u00a0quality\u00a0of\u00a0your\u00a0business\/product\u00a0offering\u00a0and\u00a0\tcustomer\u00a0satisfaction.\u00a0\t?\u00a0Define\u00a0your\u00a0business\/product\u00a0offering.\t?\u00a0What\u00a0are\u00a0your\u00a0fundamental\u00a0goals?\u00a0(Fundamental\u00a0goals\u00a0are\u00a0those\u00a0that\u00a0you\u00a0would\u00a0like\u00a0to\u00a0\tachieve\u00a0with\u00a0your\u00a0new\u00a0product,\u00a0either\u00a0as\u00a0an\u00a0individual\u00a0product\u00a0or\u00a0as\u00a0part\u00a0of\u00a0the\u00a0overall\u00a0\tcompany\u00a0mission.\u00a0These\u00a0are\u00a0directional\u00a0goals\u00a0that\u00a0provide\u00a0the\u00a0overall\u00a0strategic\u00a0direction\u00a0for\u00a0\tmanagement\u00a0planning.)\t?\u00a0State\u00a0the\u00a0value\u00a0proposition.\u00a0Be\u00a0sure\u00a0to\u00a0look\u00a0up\u00a0this\u00a0term\u00a0in\u00a0your\u00a0Kotler\u00a0text\u00a0if\u00a0you\u00a0don\u00e2\u20ac\u2122t\u00a0\tfully\u00a0understand\u00a0it.\t3.2\u00a0Marketing\u00a0Objectives\u00a0\tInclude\u00a0a\u00a0sentence\u00a0or\u00a0two\u00a0about\u00a0each\u00a0of\u00a0the\u00a0following:\t?\u00a0What\u00a0are\u00a0your\u00a0specific\u00a0marketing\u00a0objectives?\t?\u00a0Market\u00a0share:\u00a0what\u00a0is\u00a0your\u00a0growth\u00a0objective\u00a0by\u00a0quarter?\t?\u00a0Market\u00a0penetration:\u00a0how\u00a0do\u00a0you\u00a0plan\u00a0to\u00a0gain\u00a0a\u00a0share\u00a0in\u00a0this\u00a0market?\t?\u00a0Awareness:\u00a0how\u00a0do\u00a0you\u00a0plan\u00a0to\u00a0gain\u00a0awareness\u00a0for\u00a0your\u00a0product?\t?\u00a0Customer\u00a0acquisition:\u00a0how\u00a0do\u00a0you\u00a0plan\u00a0to\u00a0grow\u00a0your\u00a0customer\u00a0base?\t?\u00a0Identify\u00a0a\u00a0specific,\u00a0measurable\u00a0market\u00a0share\u00a0and\u00a0size.\tRemember\u00a0that\u00a0your\u00a0objectives\u00a0need\u00a0to\u00a0be\u00a0quantifiable.\u00a0In\u00a0other\u00a0words,\u00a0objectives\u00a0need\u00a0to\u00a0have\u00a0a\u00a0\tbase\u00a0point,\u00a0end\u00a0point,\u00a0and\u00a0time\u00a0frame\u00a0so\u00a0you\u00a0can\u00a0research\u00a0to\u00a0see\u00a0if\u00a0you\u00a0have\u00a0reached\u00a0your\u00a0\tbenchmarks\u00a0or\u00a0if\u00a0your\u00a0plan\u00a0needs\u00a0adjustment.\u00a0[GB530|\u00a0Marketing\u00a0Management]\t2\t3.3\u00a0Financial\u00a0Objectives:\u00a0Skip\u00a0this\u00a0section\u00a0for\u00a0now.\u00a0You\u00a0will\u00a0do\u00a0this\u00a0later.\t3.4\u00a0Target\u00a0Markets\u00a0(refer\u00a0again\u00a0to\u00a0Chapter\u00a08\u00a0of\u00a0your\u00a0Kotler\u00a0text\u00a0to\u00a0make\u00a0sure\u00a0you\u00a0fully\u00a0understand\u00a0\twhat\u00a0is\u00a0meant\u00a0by\u00a0target\u00a0market\u00a0segments)\t?\u00a0Identify\u00a0the\u00a0specific\u00a0target\u00a0market\u00a0segments\u00a0you\u00a0have\u00a0defined.\u00a0What\u00a0are\u00a0the\u00a0market\u00a0niches\u00a0you\u00a0\thope\u00a0to\u00a0capture?\u00a0Describe.\u00a0\t?\u00a0Include\u00a0the\u00a0rationale\u00a0behind\u00a0why\u00a0these\u00a0are\u00a0the\u00a0optimal\u00a0target\u00a0marketing\u00a0segments.\u00a0Be\u00a0specific.\tSubmit\u00a0your\u00a0response\u00a0to\u00a0the\u00a0above\u00a0questions\u00a0into\u00a0the\u00a0Unit\u00a03\u00a0Assignment\u00a0Dropbox.\tThe\u00a0components\u00a0of\u00a0your\u00a0Brand\u00a0Extension\u00a0Marketing\u00a0Plan\u00a0for\u00a0Unit\u00a03\u00a0are\u00a0evaluated\u00a0using\u00a0this\u00a0rubric.\tUnit\u00a03\u00a0Brand\u00a0Extension\u00a0Marketing\u00a0Plan\u00a0Assignment\u00a0Rubric\tCriteria\u00a0Possible\u00a0\tPoints\tMission\u00a0Established\u00a0fundamental\u00a0goals\u00a0for\u00a0the\u00a0quality\u00a0of\u00a0your\u00a0business\u00a0\toffering\u00a0and\u00a0customer\u00a0satisfaction\t5\tDefined\u00a0your\u00a0business\/product\u00a0offering\u00a05\tDefined\u00a0your\u00a0specific\u00a0goals\u00a0for\u00a0this\u00a0planning\u00a0period\u00a05\tObjectives\u00a0Set\u00a0specific\u00a0marketing\u00a0objectives\u00a05\tIncluded\u00a0market\u00a0share,\u00a0market\u00a0penetration,\u00a0awareness,\u00a0and\u00a0\tcustomer\u00a0acquisition\u00a0plan\t10\tIdentified\u00a0a\u00a0specific,\u00a0measurable\u00a0market\u00a0share\u00a0and\u00a0size\u00a010\tTarget\u00a0Markets\u00a0Identified\u00a0the\u00a0specific\u00a0target\u00a0market\u00a0segments\u00a010\tIncluded\u00a0the\u00a0rationale\u00a0behind\u00a0why\u00a0these\u00a0are\u00a0the\u00a0optimal\u00a0target\u00a0\tmarket\u00a0segments<\/p>\n","protected":false},"excerpt":{"rendered":"
Unit\u00a03\u00a0Assignment\u00a0Rubric Introduction:\u00a0The\u00a0major\u00a0project\u00a0in\u00a0this\u00a0course\u00a0is\u00a0to\u00a0complete\u00a0a\u00a0Brand\u00a0 Extension\u00a0Marketing\u00a0Plan\u00a0for\u00a0one\u00a0new\u00a0product\u00a0on\u00a0the\u00a0behalf\u00a0of\u00a0an\u00a0existing\u00a0for-profit\u00a0organization.\u00a0 Using\u00a0the\u00a0Marketing\u00a0Plan\u00a0guide\u00a0found\u00a0in\u00a0Doc\u00a0Sharing,\u00a0complete\u00a0and\u00a0submit\u00a0the\u00a0following\u00a0 components\u00a0of\u00a0your\u00a0Marketing\u00a0Plan.\u00a0 Unit\u00a03\u00a0Marketing\u00a0Plan:\u00a0Connecting\u00a0with\u00a0the\u00a0Customer\u00a0 3.0\u00a0MARKETING\u00a0STRATEGY ?\u00a0Establish\u00a0the\u00a0fundamental\u00a0goals\u00a0for\u00a0the\u00a0quality\u00a0of\u00a0your\u00a0business\/product\u00a0offering\u00a0and\u00a0 customer\u00a0satisfaction.\u00a0 ?\u00a0Define\u00a0your\u00a0business\/product\u00a0offering. ?\u00a0What\u00a0are\u00a0your\u00a0fundamental\u00a0goals?\u00a0(Fundamental\u00a0goals\u00a0are\u00a0those\u00a0that\u00a0you\u00a0would\u00a0like\u00a0to\u00a0 achieve\u00a0with\u00a0your\u00a0new\u00a0product,\u00a0either\u00a0as\u00a0an\u00a0individual\u00a0product\u00a0or\u00a0as\u00a0part\u00a0of\u00a0the\u00a0overall\u00a0 company\u00a0mission.\u00a0These\u00a0are\u00a0directional\u00a0goals\u00a0that\u00a0provide\u00a0the\u00a0overall\u00a0strategic\u00a0direction\u00a0for\u00a0 management\u00a0planning.) ?\u00a0State\u00a0the\u00a0value\u00a0proposition.\u00a0Be\u00a0sure\u00a0to\u00a0look\u00a0up\u00a0this\u00a0term\u00a0in\u00a0your\u00a0Kotler\u00a0text\u00a0if\u00a0you\u00a0don\u00e2\u20ac\u2122t\u00a0 fully\u00a0understand\u00a0it. 3.2\u00a0Marketing\u00a0Objectives\u00a0 Include\u00a0a\u00a0sentence\u00a0or\u00a0two\u00a0about\u00a0each\u00a0of\u00a0the\u00a0following: ?\u00a0What\u00a0are\u00a0your\u00a0specific\u00a0marketing\u00a0objectives? ?\u00a0Market\u00a0share:\u00a0what\u00a0is\u00a0your\u00a0growth\u00a0objective\u00a0by\u00a0quarter? ?\u00a0Market\u00a0penetration:\u00a0how\u00a0do\u00a0you\u00a0plan\u00a0to\u00a0gain\u00a0a\u00a0share\u00a0in\u00a0this\u00a0market? ?\u00a0Awareness:\u00a0how\u00a0do\u00a0you\u00a0plan\u00a0to\u00a0gain\u00a0awareness\u00a0for\u00a0your\u00a0product? ?\u00a0Customer\u00a0acquisition:\u00a0how\u00a0do\u00a0you\u00a0plan\u00a0to\u00a0grow\u00a0your\u00a0customer\u00a0base? ?\u00a0Identify\u00a0a\u00a0specific,\u00a0measurable\u00a0market\u00a0share\u00a0and\u00a0size. Remember\u00a0that\u00a0your\u00a0objectives\u00a0need\u00a0to\u00a0be\u00a0quantifiable.\u00a0In\u00a0other\u00a0words,\u00a0objectives\u00a0need\u00a0to\u00a0have\u00a0a\u00a0 base\u00a0point,\u00a0end\u00a0point,\u00a0and\u00a0time\u00a0frame\u00a0so\u00a0you\u00a0can\u00a0research\u00a0to\u00a0see\u00a0if\u00a0you\u00a0have\u00a0reached\u00a0your\u00a0 benchmarks\u00a0or\u00a0if\u00a0your\u00a0plan\u00a0needs\u00a0adjustment.\u00a0[GB530|\u00a0Marketing\u00a0Management] 2 3.3\u00a0Financial\u00a0Objectives:\u00a0Skip\u00a0this\u00a0section\u00a0for\u00a0now.\u00a0You\u00a0will\u00a0do\u00a0this\u00a0later. 3.4\u00a0Target\u00a0Markets\u00a0(refer\u00a0again\u00a0to\u00a0Chapter\u00a08\u00a0of\u00a0your\u00a0Kotler\u00a0text\u00a0to\u00a0make\u00a0sure\u00a0you\u00a0fully\u00a0understand\u00a0 what\u00a0is\u00a0meant\u00a0by\u00a0target\u00a0market\u00a0segments) ?\u00a0Identify\u00a0the\u00a0specific\u00a0target\u00a0market\u00a0segments\u00a0you\u00a0have\u00a0defined.\u00a0What\u00a0are\u00a0the\u00a0market\u00a0niches\u00a0you\u00a0 hope\u00a0to\u00a0capture?\u00a0Describe.\u00a0 ?\u00a0Include\u00a0the\u00a0rationale\u00a0behind\u00a0why\u00a0these\u00a0are\u00a0the\u00a0optimal\u00a0target\u00a0marketing\u00a0segments.\u00a0Be\u00a0specific. Submit\u00a0your\u00a0response\u00a0to\u00a0the\u00a0above\u00a0questions\u00a0into\u00a0the\u00a0Unit\u00a03\u00a0Assignment\u00a0Dropbox. The\u00a0components\u00a0of\u00a0your\u00a0Brand\u00a0Extension\u00a0Marketing\u00a0Plan\u00a0for\u00a0Unit\u00a03\u00a0are\u00a0evaluated\u00a0using\u00a0this\u00a0rubric. Unit\u00a03\u00a0Brand\u00a0Extension\u00a0Marketing\u00a0Plan\u00a0Assignment\u00a0Rubric Criteria\u00a0Possible\u00a0 Points Mission\u00a0Established\u00a0fundamental\u00a0goals\u00a0for\u00a0the\u00a0quality\u00a0of\u00a0your\u00a0business\u00a0 Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-217261","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=217261"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217261\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=217261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=217261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=217261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}