DEVELOPING\tA\tMARKETING\u00a0PLAN:\tA\u00a0Template\u00a0for\tAnalysis\u00a0and\u00a0Strategy\tThis\u00a0template\u00a0is\u00a0designed\u00a0for\u00a0the\u00a0analysis\u00a0and\u00a0planning\u00a0phases\u00a0of\u00a0marketing\u00a0strategy\u00a0development.\u00a0You\u00a0mustresearch\u00a0and\u00a0understand\u00a0the\u00a0product\u00a0and\/or\u00a0organization\u00a0before\u00a0using\u00a0this\u00a0document.\u00a0By\u00a0working\u00a0through\u00a0the\u00a0first\u00a0half\u00a0of\u00a0the\u00a0template,\u00a0you\u00a0will\u00a0develop\u00a0a\u00a0comprehensive\u00a0customer,\u00a0competitor,\u00a0organizational\u00a0and\u00a0environmental\u00a0analysis.\u00a0This\u00a0sets\u00a0the\u00a0stage\u00a0for\u00a0an\u00a0effective\u00a0strategy\u00a0planning\u00a0discussion.\u00a0Remember:\u00a0Strategy\u00a0is\u00a0often\u00a0inaccurate\u00a0until\u00a0the\u00a0analysis\u00a0phase\u00a0is\u00a0satisfactorily\u00a0completed.\u00a0The\u00a0rest\u00a0of\u00a0the\u00a0document\u00a0is\u00a0designed\u00a0for\u00a0the\u00a0actual\u00a0strategy\u00a0development\u00a0phase\u00a0of\u00a0marketing\u00a0planning\u00a0and\u00a0should\u00a0be\u00a0used\u00a0only\u00a0after\u00a0the\u00a0analysis\u00a0is\u00a0complete.\u00a0By\u00a0working\u00a0through\u00a0these\u00a0pages\u00a0you\u00a0will\u00a0develop\u00a0a\u00a0comprehensive\u00a0plan\u00a0for\u00a0a\u00a0successful\u00a0business\u00a0and\u00a0marketing\u00a0strategy.\tOUTLINE:\tI.\u00a0Executive\u00a0Summary\tII.\u00a0Action\u00a0Plan\tIII.\u00a0External\u00a0Forces\tIV.\u00a0Internal\u00a0Factors\u00a0and\u00a0SWOT\u00a0Analysis\tV.\u00a0Marketing\u00a0Goals\u00a0and\u00a0Objectives\tVI.\u00a0Marketing\u00a0Strategy\u00a0and\u00a0Objectives\tVII.\u00a0Financial\u00a0Projections\tI.\u00a0EXECUTIVE\u00a0SUMMARY.\tII.\u00a0ACTION\u00a0PLAN\t1.\u00a0What\u00a0is\u00a0it,\u00a0precisely,\u00a0that\u00a0you\u00a0hope\u00a0to\u00a0accomplish.\u00a0(who,\u00a0what,\u00a0where,\u00a0when,\u00a0why\u00a0and\u00a0how)\t2.\u00a0History\u00a0of\u00a0your\u00a0idea.\t3.\u00a0Your\u00a0qualifications\u00a0and\u00a0those\u00a0of\u00a0your\u00a0partner(s),\u00a0if\u00a0any.\t4.\u00a0Why\u00a0should\u00a0investors\u00a0trust\u00a0you?\t5.\u00a0What\u00a0is\u00a0your\u00a0timeline.\tIII.\u00a0EXTERNAL\u00a0FORCES\tAnswer\u00a0these\u00a0five\u00a0questions\u00a0first:\t1.\u00a0Economic\u00a0Growth\u00a0and\u00a0Stability\u00a0\u00e2\u20ac”\u00a0How\u00a0do\u00a0economic\u00a0factors\u00a0affect\u00a0this\u00a0market,\u00a0product\u00a0and\u00a0our\u00a0customers?\u00a0Consider\u00a0factors\u00a0that\u00a0are\u00a0relevant\u00a0(recession,\u00a0prosperity,\u00a0employment\u00a0level,\u00a0interest\u00a0rates,\u00a0inflation\u00a0rate,\u00a0median\u00a0family\u00a0income,\u00a0stock\u00a0market\u00a0performance,\u00a0etc\u00e2\u20ac\u00a6)\t2.\u00a0Political\u00a0Trends\u00a0and\u00a0Legal\u00a0and\u00a0Regulatory\u00a0Factors\u00a0\u00e2\u20ac”\u00a0What\u00a0governmental\u00a0issues\u00a0affect\u00a0our\u00a0product,\u00a0industry,\u00a0and\u00a0customers?\u00a0Are\u00a0there\u00a0elections,\u00a0legislative\u00a0proposals,\u00a0or\u00a0legal\u00a0issues\u00a0that\u00a0will\u00a0affect\u00a0our\u00a0strategies?\u00a0How?\t3.\u00a0Technology\u00a0Issues\u00a0“\ufffd\u00a0What\u00a0are\u00a0the\u00a0technology\u00a0trends\u00a0that\u00a0are\u00a0affecting\u00a0this\u00a0industry\u00a0and\u00a0product?\u00a0How\u00a0has\u00a0technology\u00a0affected\u00a0our\u00a0customers,\u00a0competitors\u00a0and\u00a0operations?\t4.\u00a0Cultural\u00a0Trends\u00a0“\ufffd\u00a0What\u00a0general\u00a0attitudes,\u00a0beliefs,\u00a0and\u00a0values\u00a0are\u00a0affecting\u00a0this\u00a0industry\u00a0and\u00a0product?\u00a0How\u00a0does\u00a0our\u00a0product\u00a0and\u00a0industry\u00a0fit\u00a0with\u00a0cultural\u00a0issues\u00a0of\u00a0concern\u00a0to\u00a0our\u00a0customers\u00a0and\u00a0non-customers?\t5.\u00a0Corporate\u00a0Citizenship\u00a0Expectations\u00a0\u00e2\u20ac”\u00a0How\u00a0do\u00a0norms\u00a0and\u00a0obligations\u00a0expected\u00a0in\u00a0the\u00a0business\u00a0context\u00a0and\u00a0relationships\u00a0affect\u00a0our\u00a0industry,\u00a0customers,\u00a0and\u00a0products?\u00a0Consider\u00a0employee\u00a0and\u00a0consumer\u00a0rights,\u00a0environmental\u00a0issues,\u00a0and\u00a0community\u00a0concerns.\tThen\u00a0analyze\u00a0competitors\u00a0and\u00a0customers,\u00a0as\u00a0follows.\tCOMPETITOR\u00a0ANALYSIS\u00a0(who\u00a0are\u00a0your\u00a0primary\u00a0competitors?)\tA.\u00a0Four\u00a0Levels\u00a0of\u00a0Competition\t1.\u00a0Brand\u00a0Competition\u00a0(involves\u00a0products\u00a0of\u00a0the\u00a0same\u00a0type;\u00a0very\u00a0similar\u00a0attributes)\t2.\u00a0Product\u00a0Competition\u00a0(relates\u00a0to\u00a0products\u00a0in\u00a0same\u00a0general\u00a0category)\t3.\u00a0Generic\u00a0Competition\u00a0(fulfills\u00a0same\u00a0general\u00a0need\/want)\t4.\u00a0Total\u00a0Budget\u00a0Competition\u00a0(competes\u00a0for\u00a0same\u00a0consumer\u00a0dollar)\tProduct\tSimilarities\u00a0to\u00a0your\u00a0product\tDifferences\u00a0from\u00a0your\u00a0product\tCompetitive\u00a0edge\u00a0over\u00a0your\u00a0product\tDeficiencies\u00a0relative\u00a0to\u00a0your\u00a0product\tPositioning\u00a0of\u00a0the\u00a0competitor\tPricing\u00a0Strategies\tPromotion\u00a0Strategies\tPlacement\/Distribution\u00a0Strategies\tCUSTOMER\u00a0ANALYSIS\u00a0(who\u00a0is\u00a0going\u00a0to\u00a0buy\u00a0what\u00a0you\u00e2\u20ac\u2122re\u00a0selling?)\t1.\u00a0Who\u00a0are\u00a0they?\u00a0(demographics,\u00a0socioeconomics,\u00a0geographic\u00a0location,\u00a0buyers\u00a0vs.\u00a0users,\u00a0current\u00a0and\u00a0potential\u00a0customers)\t2.\u00a0What\u00a0will\u00a0they\u00a0do\u00a0with\u00a0your\u00a0product\u00a0or\u00a0service?\u00a0(product\u00a0benefits,\u00a0product\u00a0uses,\u00a0complementary\u00a0products,\u00a0heavy\u00a0vs.\u00a0light\u00a0users)\t3.\u00a0Where\u00a0will\u00a0they\u00a0buy?\u00a0(physical\u00a0location,\u00a0type\u00a0of\u00a0store,\u00a0type\u00a0of\u00a0distribution\u00a0channel)\t4.\u00a0When\u00a0will\u00a0they\u00a0buy?\u00a0(seasonality,\u00a0emergency\u00a0situation,\u00a0family\u00a0life\u00a0cycle,\u00a0process,\u00a0budget\u00a0cycle,\u00a0effect\u00a0of\u00a0promotional\u00a0strategy)\t5.\u00a0Why\u00a0and\u00a0how\u00a0will\u00a0they\u00a0buy?\u00a0(motivations,\u00a0attitudes,\u00a0psychographics,\u00a0customer\u00a0value,\u00a0payment\u00a0methods,\u00a0problem\u00a0solving\u00a0methods,\u00a0individual\u00a0or\u00a0group\u00a0decision-making)\t6.\u00a0Why\u00a0will\u00a0your\u00a0potential\u00a0customers\u00a0not\u00a0buy?\u00a0(not\u00a0aware,\u00a0don\u00e2\u20ac\u2122t\u00a0like,\u00a0wrong\u00a0marketing\u00a0mix,\u00a0etc\u00e2\u20ac\u00a6)\t7.\u00a0Will\u00a0they\u00a0buy\u00a0again?\u00a0Tell\u00a0me\u00a0why.\tIV.\u00a0INTERNAL\u00a0FACTORS\u00a0AND\u00a0SWOT\u00a0ANALYSIS\tCapabilities\u00a0Analysis\u00a0(what\u00a0are\u00a0your\u00a0own\u00a0capabilities\u00a0in\u00a0the\u00a0following\u00a0categories?)\t1.\u00a0To\u00a0Conceive\u00a0and\u00a0Design\t2.\u00a0To\u00a0Actually\u00a0Produce\t3.\u00a0To\u00a0Market\t4.\u00a0To\u00a0Manage\t5.\u00a0To\u00a0Finance\t6.\u00a0What\u00a0is\u00a0Your\u00a0Will\u00a0and\u00a0Intensity\u00a0to\u00a0Succeed?\tSWOT\u00a0ANALYSIS\u00a0(of\u00a0yourself)\tA.\u00a0Strengths\tB.\u00a0Weaknesses\tC.\u00a0Opportunities\tD.\u00a0Threats\tV.\u00a0MARKETING\u00a0GOALS\u00a0AND\u00a0OBJECTIVES\t(Goals\u00a0and\u00a0objectives\u00a0are\u00a0defined\u00a0by\u00a0customer\u00a0needs\u00a0and\u00a0organizational\u00a0needs\u00a0and\u00a0thus,\u00a0result\u00a0from\u00a0a\u00a0thorough\u00a0analysis.\u00a0Goals\u00a0are\u00a0broad,\u00a0inspirational\u00a0statements.\u00a0Objectives\u00a0focus\u00a0on\u00a0results\u00a0and\u00a0are\u00a0stated\u00a0with\u00a0a\u00a0time\u00a0frame\u00a0in\u00a0mind.\u00a0Both\u00a0should\u00a0be\u00a0achievable,\u00a0use\u00a0resources\u00a0wisely,\u00a0but\u00a0also\u00a0stretch\u00a0the\u00a0organization\u00a0and\u00a0its\u00a0people\u00a0to\u00a0a\u00a0higher\u00a0level.)\tWhat\u00a0are\u00a0your\u00a0goals?\u00a0(product\u00a0and\u00a0service\u00a0quality,\u00a0brand\u00a0image,\u00a0customer\u00a0attitudes\u00a0and\u00a0opinions,\u00a0social\u00a0performance\u00a0etc.)\u00a0Usually\u00a0stated\u00a0inqualitative\u00a0terms.\tWhat\u00a0are\u00a0your\u00a0objectives?\u00a0(market\u00a0share,\u00a0#\u00a0of\u00a0customers,\u00a0#\u00a0of\u00a0units\u00a0delivered\/sold,\u00a0#\u00a0of\u00a0prospects\u00a0reached,\u00a0#\u00a0of\u00a0prospects\u00a0converted\u00a0to\u00a0customers,\u00a0profits,\u00a0other\u00a0measures)\u00a0Usually\u00a0stated\u00a0in\u00a0quantitative\u00a0terms.\tVI.\u00a0MARKETING\u00a0STRATEGY\u00a0AND\u00a0OBJECTIVES\t1.\u00a0Target\u00a0Market\u00a0Segment\/Customer\u00a0Group\u00a0for\u00a0this\u00a0Strategy\t1.\u00a0Benefits\u00a0Sought\u00a0by\u00a0this\u00a0Target\u00a0Market\u00a0Segment\/Customer\u00a0Group\t1.\u00a0Basic\u00a0Theme\u00a0and\u00a0Focus\u00a0of\u00a0the\u00a0Marketing\u00a0Strategy\t1.\u00a0Specific\u00a0Elements\u00a0of\u00a0the\u00a0Marketing\u00a0Strategy\u00a0(Marketing\u00a0Mix)\tProduct\u00a0Strategy\ta.\u00a0Recommendations\u00a0for\u00a0Product(s)\u00a0(how\u00a0does\u00a0product\u00a0help\u00a0reach\u00a0marketing\u00a0objectives?)\tb.\u00a0Recommendations\u00a0on\u00a0Tangible\u00a0and\u00a0Intangible\u00a0Elements\u00a0of\u00a0Product\tc.\u00a0Brand,\u00a0Packaging,\u00a0Warranty\/Guarantee,\u00a0Returns\/Allowance\u00a0Elements\tPricing\u00a0Strategy\ta.\u00a0Actual\u00a0Value\u00a0and\u00a0Pricing\u00a0Policy\u00a0(how\u00a0does\u00a0price\u00a0help\u00a0reach\u00a0marketing\u00a0objectives?)\tb.\u00a0Environmental\u00a0influences\u00a0on\u00a0pricing\u00a0policy\u00a0(what\u00a0affects\u00a0this\u00a0price?)\tc.\u00a0Competitor\u00a0actions\/reactions\u00a0to\u00a0pricing\u00a0policy\tPlacement\u00a0and\u00a0Distribution\u00a0Strategy\ta.\u00a0Distribution\u00a0Outlets\/Retailer\u00a0Activities\u00a0(how\u00a0does\u00a0this\u00a0help\u00a0reach\u00a0marketing\u00a0objectives?)\tPromotion\u00a0and\u00a0Integrated\u00a0Marketing\u00a0Communications\u00a0Strategy\ta.\u00a0Theme\u00a0of\u00a0campaign(s)\u00a0(To\u00a0communicate\u00a0what?\u00a0How\u00a0does\u00a0it\u00a0support\u00a0the\u00a0marketing\u00a0strategy\u00a0and\u00a0help\u00a0reach\u00a0marketing\u00a0objectives?)\tb.\u00a0Personal\u00a0Selling\u00a0Activities\u00a0(person\u00a0to\u00a0person\u00a0activities\u00a0that\u00a0support\u00a0marketing\u00a0strategy)\tc.\u00a0Advertising\u00a0Activities\u00a0(paid-for\u00a0mass\u00a0communications\u00a0that\u00a0support\u00a0marketing\u00a0strategy)\td.\u00a0Sales\u00a0Promotion\u00a0Activities\u00a0(customer\u00a0and\u00a0employee\u00a0incentives\u00a0that\u00a0support\u00a0marketing\u00a0strategy)\te.\u00a0Public\u00a0Relations\/Publicity\u00a0Activities\u00a0(non-paid\u00a0mass\u00a0communications\u00a0that\u00a0support\u00a0marketing\u00a0strategy)\tf.\u00a0Packaging\u00a0Activities\u00a0(if\u00a0applicable)<\/p>\n","protected":false},"excerpt":{"rendered":"
DEVELOPING A MARKETING\u00a0PLAN: A\u00a0Template\u00a0for Analysis\u00a0and\u00a0Strategy This\u00a0template\u00a0is\u00a0designed\u00a0for\u00a0the\u00a0analysis\u00a0and\u00a0planning\u00a0phases\u00a0of\u00a0marketing\u00a0strategy\u00a0development.\u00a0You\u00a0mustresearch\u00a0and\u00a0understand\u00a0the\u00a0product\u00a0and\/or\u00a0organization\u00a0before\u00a0using\u00a0this\u00a0document.\u00a0By\u00a0working\u00a0through\u00a0the\u00a0first\u00a0half\u00a0of\u00a0the\u00a0template,\u00a0you\u00a0will\u00a0develop\u00a0a\u00a0comprehensive\u00a0customer,\u00a0competitor,\u00a0organizational\u00a0and\u00a0environmental\u00a0analysis.\u00a0This\u00a0sets\u00a0the\u00a0stage\u00a0for\u00a0an\u00a0effective\u00a0strategy\u00a0planning\u00a0discussion.\u00a0Remember:\u00a0Strategy\u00a0is\u00a0often\u00a0inaccurate\u00a0until\u00a0the\u00a0analysis\u00a0phase\u00a0is\u00a0satisfactorily\u00a0completed.\u00a0The\u00a0rest\u00a0of\u00a0the\u00a0document\u00a0is\u00a0designed\u00a0for\u00a0the\u00a0actual\u00a0strategy\u00a0development\u00a0phase\u00a0of\u00a0marketing\u00a0planning\u00a0and\u00a0should\u00a0be\u00a0used\u00a0only\u00a0after\u00a0the\u00a0analysis\u00a0is\u00a0complete.\u00a0By\u00a0working\u00a0through\u00a0these\u00a0pages\u00a0you\u00a0will\u00a0develop\u00a0a\u00a0comprehensive\u00a0plan\u00a0for\u00a0a\u00a0successful\u00a0business\u00a0and\u00a0marketing\u00a0strategy. OUTLINE: I.\u00a0Executive\u00a0Summary II.\u00a0Action\u00a0Plan III.\u00a0External\u00a0Forces IV.\u00a0Internal\u00a0Factors\u00a0and\u00a0SWOT\u00a0Analysis V.\u00a0Marketing\u00a0Goals\u00a0and\u00a0Objectives VI.\u00a0Marketing\u00a0Strategy\u00a0and\u00a0Objectives VII.\u00a0Financial\u00a0Projections I.\u00a0EXECUTIVE\u00a0SUMMARY. II.\u00a0ACTION\u00a0PLAN 1.\u00a0What\u00a0is\u00a0it,\u00a0precisely,\u00a0that\u00a0you\u00a0hope\u00a0to\u00a0accomplish.\u00a0(who,\u00a0what,\u00a0where,\u00a0when,\u00a0why\u00a0and\u00a0how) 2.\u00a0History\u00a0of\u00a0your\u00a0idea. 3.\u00a0Your\u00a0qualifications\u00a0and\u00a0those\u00a0of\u00a0your\u00a0partner(s),\u00a0if\u00a0any. 4.\u00a0Why\u00a0should\u00a0investors\u00a0trust\u00a0you? 5.\u00a0What\u00a0is\u00a0your\u00a0timeline. III.\u00a0EXTERNAL\u00a0FORCES Answer\u00a0these\u00a0five\u00a0questions\u00a0first: 1.\u00a0Economic\u00a0Growth\u00a0and\u00a0Stability\u00a0\u00e2\u20ac”\u00a0How\u00a0do\u00a0economic\u00a0factors\u00a0affect\u00a0this\u00a0market,\u00a0product\u00a0and\u00a0our\u00a0customers?\u00a0Consider\u00a0factors\u00a0that\u00a0are\u00a0relevant\u00a0(recession,\u00a0prosperity,\u00a0employment\u00a0level,\u00a0interest\u00a0rates,\u00a0inflation\u00a0rate,\u00a0median\u00a0family\u00a0income,\u00a0stock\u00a0market\u00a0performance,\u00a0etc\u00e2\u20ac\u00a6) 2.\u00a0Political\u00a0Trends\u00a0and\u00a0Legal\u00a0and\u00a0Regulatory\u00a0Factors\u00a0\u00e2\u20ac”\u00a0What\u00a0governmental\u00a0issues\u00a0affect\u00a0our\u00a0product,\u00a0industry,\u00a0and\u00a0customers?\u00a0Are\u00a0there\u00a0elections,\u00a0legislative\u00a0proposals,\u00a0or\u00a0legal\u00a0issues\u00a0that\u00a0will\u00a0affect\u00a0our\u00a0strategies?\u00a0How? 3.\u00a0Technology\u00a0Issues\u00a0“\ufffd\u00a0What\u00a0are\u00a0the\u00a0technology\u00a0trends\u00a0that\u00a0are\u00a0affecting\u00a0this\u00a0industry\u00a0and\u00a0product?\u00a0How\u00a0has\u00a0technology\u00a0affected\u00a0our\u00a0customers,\u00a0competitors\u00a0and\u00a0operations? 4.\u00a0Cultural\u00a0Trends\u00a0“\ufffd\u00a0What\u00a0general\u00a0attitudes,\u00a0beliefs,\u00a0and\u00a0values\u00a0are\u00a0affecting\u00a0this\u00a0industry\u00a0and\u00a0product?\u00a0How\u00a0does\u00a0our\u00a0product\u00a0and\u00a0industry\u00a0fit\u00a0with\u00a0cultural\u00a0issues\u00a0of\u00a0concern\u00a0to\u00a0our\u00a0customers\u00a0and\u00a0non-customers? 5.\u00a0Corporate\u00a0Citizenship\u00a0Expectations\u00a0\u00e2\u20ac”\u00a0How\u00a0do\u00a0norms\u00a0and\u00a0obligations\u00a0expected\u00a0in\u00a0the\u00a0business\u00a0context\u00a0and\u00a0relationships\u00a0affect\u00a0our\u00a0industry,\u00a0customers,\u00a0and\u00a0products?\u00a0Consider\u00a0employee\u00a0and\u00a0consumer\u00a0rights,\u00a0environmental\u00a0issues,\u00a0and\u00a0community\u00a0concerns. Then\u00a0analyze\u00a0competitors\u00a0and\u00a0customers,\u00a0as\u00a0follows. COMPETITOR\u00a0ANALYSIS\u00a0(who\u00a0are\u00a0your\u00a0primary\u00a0competitors?) A.\u00a0Four\u00a0Levels\u00a0of\u00a0Competition 1.\u00a0Brand\u00a0Competition\u00a0(involves\u00a0products\u00a0of\u00a0the\u00a0same\u00a0type;\u00a0very\u00a0similar\u00a0attributes) 2.\u00a0Product\u00a0Competition\u00a0(relates\u00a0to\u00a0products\u00a0in\u00a0same\u00a0general\u00a0category) 3.\u00a0Generic\u00a0Competition\u00a0(fulfills\u00a0same\u00a0general\u00a0need\/want) 4.\u00a0Total\u00a0Budget\u00a0Competition\u00a0(competes\u00a0for\u00a0same\u00a0consumer\u00a0dollar) Product Similarities\u00a0to\u00a0your\u00a0product Differences\u00a0from\u00a0your\u00a0product Competitive\u00a0edge\u00a0over\u00a0your\u00a0product Deficiencies\u00a0relative\u00a0to\u00a0your\u00a0product Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-217257","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=217257"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/217257\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=217257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=217257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=217257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}