Week 1 Individual Assignment Marketing Communications Process\tResources: Ch. 1 & 5 of Advertising and Promotion and the University Library\tWrite a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.\tSelect one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Or\u00e9al Paris, or Procter & Gamble.\tReview information at the selected organization’s website and information about the organization in the University Library.\tDescribe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.\tProvide specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing.\tCite at least two references other than the course texts.\tFormat your paper consistent with APA guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"
Week 1 Individual Assignment Marketing Communications Process Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. Select one of the Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-209203","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/209203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=209203"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/209203\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=209203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=209203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=209203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}