COM 295 Week 3 Practice Case Analysis: Evaluating Charts for a Presentation\tComplete “Case Analysis: Evaluating Charts for a Presentation”\ufffd in Connect.\tEvaluating Charts for a Presentation\t\u00a0\t\u00a0\tYou should generally evaluate your charts in terms of the following: title descriptiveness, focal points, information sufficiency, ease of processing, and take-away message.\t\u00a0\tTitle descriptiveness. Most readers look first at the chart’s title to grasp its message. Thus, the title should explain the primary point of the chart. However, it must be short enough for the reader to process quickly (generally fewer than ten words).\t\u00a0\tFocal points. A chart should draw the reader’s attention to the most critical relationships and ideas. Each of the chart’s focal points should support one main idea. The focal points can be visually generated in many interesting ways, including font choices (bold, italics), color, size, and callout boxes.\t\u00a0\tInformation sufficiency. Charts should contain enough information for the reader to quickly and reasonably understand the ideas that are being displayed. Clear labels and legends should demonstrate what is being measured and in what units. In some cases, readers will expect to know data values at each point within the chart.\t\u00a0\tEase of processing. A basic purpose of a chart is to convey complicated information as quickly as possible. By selecting only the necessary information and placing labels and data at appropriate places, you enable your reader to process the information quickly and efficiently. Ideally, your reader should grasp the key ideas within 10 to 15 seconds.\t\u00a0\tTake-away message. An effective chart leaves a lasting impression about your key point. The take-away is the essence of your chart”\ufffdhow the information, title, focal points, and other formatting combine to convey a lasting message.\t\u00a0\t\u00a0\tRead the\u00a0 case below and answer the questions that follow.\t\u00a0\t\u00a0\tYou are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You have found that, increasingly, viewers expect to engage via mobile devices with TV shows and their audiences while watching TV.\t\u00a0\tRecently, you finished a survey that you have conducted annually for the past three years. Each year, you randomly sampled adults over 18 across the country. The number of participants in the surveys was 1,543 adults in 2012, 2,337 in 2013, and 2,342 in 2014. You compiled the following statistics from the survey:\t\u00a0\tYou and your colleagues will soon give a presentation to executives at your company. You want to focus on how to engage TV viewers with their mobile devices. During the presentation, you will present some of the findings of this survey, and you want to support the view that TV viewers increasingly expect an interactive, engaging experience that involves using their mobile phones.\t\u00a0\tYou and your colleagues have created the following charts (each of which has strengths and weaknesses):\t\u00a0\t1\tOf these charts, which title most reinforces the theme of your presentation? (Remember, you want to support the view that TV viewers increasingly expect an interactive, engaging experience that involves using their mobile phones.)\tMultiple Choice\tLine Chart 1\tLine Chart 2\tLine Chart 3\t2\tOf these charts, which one is best as far as focal points?\tMultiple Choice\tLine Chart 3\tLine Chart 1\tLine Chart 2\tBar Chart 1\tBar Chart 2\t3\tOf these charts, which one is best as far as information sufficiency?\tMultiple Choice\tLine Chart 2\tLine Chart 1\tLine Chart 3\tBar Chart 1\tBar Chart 2\t4\tOf these charts, which one is best as far as ease of processing?\tMultiple Choice\tLine Chart 3\tLine Chart 1\tLine Chart 2\tBar Chart 1\tBar Chart 2\t5\tThe bar charts could be improved as far as information sufficiency by including all of the following items except what?\tMultiple Choice\tan axis with percentages\ta note that describes the samples\ta note that describes the survey questions\ta note indicating the timeframe of the sampling\t6\tWhich bar chart is easier for readers or audience members to process?\tMultiple Choice\tBar Chart 1\tBar Chart 2\t7\t\u00a0\tAssume that you want to show a new type of viewer behavior that has grown rapidly during the past few years. Which of the following items would most dramatically make this point with a chart?\tMultiple Choice\tTweeted during shows.\tVoted for a reality show contestant.\tChecked the accuracy of something said on TV.\tVisited a website mentioned on TV.\tEntered a contest mentioned on TV.<\/p>\n","protected":false},"excerpt":{"rendered":"
COM 295 Week 3 Practice Case Analysis: Evaluating Charts for a Presentation Complete “Case Analysis: Evaluating Charts for a Presentation”\ufffd in Connect. Evaluating Charts for a Presentation \u00a0 \u00a0 You should generally evaluate your charts in terms of the following: Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-209191","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/209191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=209191"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/209191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=209191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=209191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=209191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}