BUS 508 Chapter 13 Quiz\t1. \ufffd ________ refers to paid nonpersonal communication usually targeted at large numbers of potential buyers.\t2. \ufffd Many companies consider personal selling the key to marketing effectiveness.\t3. \ufffd ________ is personal selling conducted by telephone, provides a firm’s marketers with a high return on their expenditures, an immediate response, and an opportunity for personalized two-way conversation.\t4. \ufffd ________ is a nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.\t5. \ufffd Online and interactive media have not changed the nature of advertising.\t6. \ufffd Although both field selling and telemarketing involve this activity, ________ is most often related to retail and wholesale firms.\t7. \ufffd ________ is the coordination of all promotional activities “\ufffd media advertising, direct mail, personal selling, sales promotion, and public relations “\ufffd to produce a unified, customer-focused promotional strategy.\t8. \ufffd ________ is a persuasive type of promotional presentation.\t9. \ufffd Manufacturers and other sellers often exhibit at ________ to promote goods or services to members of their distribution channels.\t10.\u00a0 Marketers can choose between two general promotion strategies:\t11.\u00a0 The goal of a ________ sales promotion is to get new and existing customers to try or buy products.\t12.\u00a0 ________ are the most common objectives included in the strategic plans of most firms.\t13.\u00a0 A ________ is a gift of a product distributed by mail, door to door, in a demonstration, or inside packages of another product.\t14.\u00a0 ________ are promotional items that prominently display a firm’s name, logo, or business slogan.\t15.\u00a0 ________ is the form of promotion in which marketers pay placement fees to have their products showcased in various media, ranging from newspapers and magazines to television and movies.\t16.\u00a0 ________ establishes a relatively high price to develop and maintain an image of quality and exclusiveness.\t17.\u00a0 A minor portion of U.S. advertising is information oriented.\t18.\u00a0 The average U.S. household receives about 550 pieces of direct mail each year, including 100 catalogs.\t19.\u00a0 ________ refers to an organization’s communications and relationships with its various public audiences.\t20.\u00a0 A firm uses informative advertising to build initial demand for a product in the introductory phase of the product life cycle.<\/p>\n","protected":false},"excerpt":{"rendered":"
BUS 508 Chapter 13 Quiz 1. \ufffd ________ refers to paid nonpersonal communication usually targeted at large numbers of potential buyers. 2. \ufffd Many companies consider personal selling the key to marketing effectiveness. 3. \ufffd ________ is personal selling conducted Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-205162","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/205162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=205162"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/205162\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=205162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=205162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=205162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}