customer relationship management
\nOrder Description
\n4 activity in this essay which is
\nActivity I<\/p>\n
In preparation for a team discussion prepare a document which provides an overview of the importance of customer relationship management to business.<\/p>\n
The document must:<\/p>\n
\u2022 explain the key aspects of customer relationship management<\/p>\n
\u2022 analyse the benefits of good customer relationship management<\/p>\n
\u2022 analyse the impact of quality management systems on customer relationship management<\/p>\n
LOI Assessment Criteria 1.1\/1.2\/1.3<\/p>\n
Activity 2<\/p>\n
The Director has asked for a report to help her understand how good customer relationship management is achieved. You have agreed to prepare a draft for the rest of the team to read.<\/p>\n
Your report must clearly:<\/p>\n
\u2022 explain the processes necessary for achieving effective CRM<\/p>\n
\u2022 explain the role of internal staff in achieving effective customer relations<\/p>\n
\u2022 assess the role of external stakeholders in achieving effective customer relations<\/p>\n
L02 Assessment Criteria 2.1\/2.2\/2.3<\/p>\n
Activity 3<\/p>\n
The Director was pleased with the detailed and professional report produced by the team and noted your contribution. She is very interested in exploring the possibility of using loyalty schemes to
\nimprove customer relationship management. She has asked you personally to investigate loyalty<\/p>\n
schemes in detail and to prepare a briefing paper for her to consider.<\/p>\n
Your briefing paper should:<\/p>\n
\u2022 analyse the use of loyalty schemes to gain information about customers<\/p>\n
\u2022 explain how the information gained is used to inform marketing and customer service policy<\/p>\n
L03 Assessment Criteria 3.1\/3.2<\/p>\n
Activity e<\/p>\n
The Senior hanagement Team has been keeping up to date on the progress the team is making<\/p>\n
They have been impressed with the work so far. In preparation for making some strategic decisions on CRM each member of the team is asked to choose an organisation they know well and prepare detailed notes which:<\/p>\n
\u2022 review customer relationship management in the chosen organisation<\/p>\n
\u2022 propose improvements to processes for customer relationship management<\/p>\n
\u2022 propose improvements to the role of staff in promoting good customer relationships.<\/p>\n
Then on the basis of this information individual members of the team are asked to produce a plan for the implementation of the improvements.<\/p>\n
L04 Assessment Criteria 4.1\/4.2\/4.3\/4.4
\n1 Understand the importance of customer relationship management to business<\/p>\n
2 Understand how good customer relationship management is achieved<\/p>\n
3 Understand the use of loyalty schemes in customer relationship management<\/p>\n
4 Be able to plan improvements to customer relationship management<\/p>\n
O ATHE Ltd 2015<\/p>\n
Level 4 Management Specitication February 2012<\/p>\n
Assessment Criteria The learner can:<\/p>\n
1.1 Explain the key aspects of customer relationship management<\/p>\n
1.2 Analyse the benefits of good customer relationship management<\/p>\n
I .3 Analyse the impact of quality management systems on customer relationship<\/p>\n
mana ement<\/p>\n
2.1 Explain the processes necessary for achieving effective customer relationship management<\/p>\n
2.2 Explain the role of internal staff in achieving effective customer relations<\/p>\n
2.3 Assess the role of external stakeholders in achievin effective customer relations<\/p>\n
3.1 Analyse the use of loyalty schemes to gain information about customers<\/p>\n
3.2 Explain how the information gained is used to inform marketin and customer service olic<\/p>\n
4.1 Review customer relationship management in an organisation<\/p>\n
4.2 Propose improvements to processes for customer relationship management<\/p>\n
4.3 Propose improvements to the role of staff in promoting good customer relationships<\/p>\n
4.4 Produce a plan for the implementation of im rovements<\/p>\n","protected":false},"excerpt":{"rendered":"
customer relationship management Order Description 4 activity in this essay which is Activity I In preparation for a team discussion prepare a document which provides an overview of the importance of customer relationship management to business. The document must: \u2022 Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-20508","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/20508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=20508"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/20508\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=20508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=20508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=20508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}