BUS 330 Week2 DQ 2Gender as Market Niche\tMarket niches: Digital Show and Tell\tBrands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is “for them” is how they position and package their Product and how they make use of Place “\ufffd relative to both physical and virtual places of business.\tYou’re going to select either the male targeted Sport Clips (a retail hair cuttery) or the female targeted Sister Snog (a London business social network) and describe how they target through the use of place and product. And while words are great, pictures are worth a thousand of ’em, so we’re going to do digital show and tell using a cool new website annotation tool called BounceApp.\tGuided Response:\t\t\tCheck out our sample annotated web page for a high-end pet boutique.\t\t\t\t\t\t\t\t\tMouse over highlighted areas to view associated commentary.\t\t\t\t\t\tPick one of the two brands and visit their website\t\t\tSport Clips or Sister Snog\t\t\tIdentify a site page “\ufffd landing page or otherwise “\ufffd where place and\/or product is featured.\t\t\t\t\t\t\t\t\tRemember; place encompasses physical and virtual locations\t\t\t\t\t\tCopy the webpage link from your browser.\t\t\tSee the step by step tutorial\t\t\tIdentify at least three examples of how place and or product is used to reinforce the gender targeting.\t\t\tWrite at least two sentences of explanation for each example.\t\t\tWhen done, copy the link to your annotated BounceApp page.\t\t\tIn the post title identify whether you picked Sport Clips or Sister Snog.\t\t\tIn the body of post, provide your BounceApp page link. See example.\t\t\tWhich brand do you think uses product and place more effectively to differentiate itself? Cite at least one reason why relative to both product and place.\t\t\tFeel free to pick a different “winner” for product versus place.\t\t\tScreen capture and annotate the webpage using BounceApp\t\t\tPost your annotated webpage link to the DQ forum below. \t\t\tExplore annotations for the brand you didn’t pick. Respond to three of your peers, at least one of which must be for the brand you didn’t pick. Comment on market niche strategies that those brands used\/failed to use in promoting their website. Then answer this:<\/p>\n","protected":false},"excerpt":{"rendered":"
BUS 330 Week2 DQ 2Gender as Market Niche Market niches: Digital Show and Tell Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204656","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=204656"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204656\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=204656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=204656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=204656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}