{"id":204650,"date":"2018-09-14T04:44:56","date_gmt":"2018-09-14T04:44:56","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/14\/bus-330-week-4-quiz\/"},"modified":"2018-10-24T08:59:38","modified_gmt":"2018-10-24T08:59:38","slug":"bus-330-week-4-quiz","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/bus-330-week-4-quiz\/","title":{"rendered":"BUS 330 Week 4 Quiz"},"content":{"rendered":"<p>Question\u00a01.\t\u00a0\tWhat\u00a0strategic\u00a0similarity\u00a0exists\u00a0between\u00a0the\u00a0Question\u00a0Marks\u00a0of\u00a0the\u00a0BCG\u00a0Matrix\u00a0and\u00a0the\u00a0Diversification\u00a0strategy\u00a0in\u00a0Ansoff&#8217;s\u00a0Matrix?\tQuestion\u00a02.\t\u00a0\tWhy\u00a0is\u00a0planning\u00a0important\u00a0to\u00a0the\u00a0business\u00a0function\u00a0of\u00a0marketing\u00a0management?\tQuestion\u00a03.\t\u00a0\tWhich\u00a0of\u00a0the\u00a0following\u00a0statements\u00a0was\u00a0NOT\u00a0discussed\u00a0as\u00a0a\u00a0success\u00a0factor\u00a0in\u00a0implementation\u00a0and\u00a0control?\tQuestion\u00a04.\t\u00a0\tWhat\u00a0measure\u00a0of\u00a0campaign\u00a0performance\u00a0does\u00a0the\u00a0following\u00a0example\u00a0represent?\u00a0Calluniverse\u00a0sends\u00a0a\u00a0text\u00a0message\u00a0to\u00a0its\u00a0high-usage\u00a0segment\u00a0of\u00a0customers,\u00a0offering\u00a0a\u00a0free\u00a0phone\u00a0upgrade\u00a0on\u00a0contract\u00a0renewal.\u00a0The\u00a0call\u00a0to\u00a0action\u00a0is\u00a0&#8220;Reply\u00a0*mynewphone\u00a0to\u00a0agree\u00a0to\u00a0this\u00a0offer.&#8221;\ufffd\tQuestion\u00a05.\t\u00a0\tWhat\u00a0media\u00a0timing\u00a0strategy\u00a0does\u00a0the\u00a0following\u00a0example\u00a0represent?\u00a0A\u00a0new\u00a0restaurant\u00a0advertises\u00a0on\u00a0local\u00a0radio\u00a0with\u00a040\u00a0spots\u00a0per\u00a0week\u00a0for\u00a0two\u00a0weeks,\u00a0followed\u00a0by\u00a020\u00a0spots\u00a0per\u00a0week\u00a0every\u00a0other\u00a0week\u00a0for\u00a0the\u00a0next\u00a0twelve\u00a0weeks.\tQuestion\u00a06.\t\u00a0\tWhich\u00a0of\u00a0the\u00a0following\u00a0was\u00a0NOT\u00a0identified\u00a0as\u00a0a\u00a0best\u00a0practice\u00a0of\u00a0marketing\u00a0leadership\u00a0in\u00a0the\u00a0implementation\u00a0of\u00a0the\u00a0Integrated\u00a0Marketing\u00a0Communications\u00a0approach?\tQuestion\u00a07.\t\u00a0\tWhich\u00a0of\u00a0the\u00a0following\u00a0statements\u00a0represents\u00a0a\u00a0concern\u00a0about\u00a0the\u00a0IMC\u00a0approach\u00a0expressed\u00a0in\tChapter\u00a09?\tQuestion\u00a08.\t\u00a0\tWhich\u00a0terms\u00a0describe\u00a0the\u00a0market-product\u00a0strategy\u00a0in\u00a0the\u00a0following\u00a0example?\u00a0The\u00a0manufacturer\u00a0of\tZukes\u2122\u00a0all-natural\u00a0dog-training\u00a0treats\u00a0brings\u00a0to\u00a0market\u00a0a\u00a0clicker\u00a0device\u00a0for\u00a0training\u00a0dogs.\tQuestion\u00a09.\t\u00a0\tWhy\u00a0is\u00a0it\u00a0recommended\u00a0that\u00a0the\u00a0Stars\u00a0and\u00a0Cash\u00a0Cows\u00a0of\u00a0the\u00a0BCG\u00a0Matrix\u00a0receive\u00a0more\u00a0marketing\u00a0support\u00a0than\u00a0the\u00a0Question\u00a0Marks\u00a0and\u00a0Dogs?\tQuestion\u00a010.\t\u00a0\tWhich\u00a0answer\u00a0BEST\u00a0describes\u00a0the\u00a0use\u00a0of\u00a0the\u00a0BCG\u00a0Matrix\u00a0as\u00a0an\u00a0input\u00a0to\u00a0business\u00a0strategy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Question\u00a01. \u00a0 What\u00a0strategic\u00a0similarity\u00a0exists\u00a0between\u00a0the\u00a0Question\u00a0Marks\u00a0of\u00a0the\u00a0BCG\u00a0Matrix\u00a0and\u00a0the\u00a0Diversification\u00a0strategy\u00a0in\u00a0Ansoff&#8217;s\u00a0Matrix? 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