BUS 330 Week 4 DQ 2Foreign Market Entry Podcast\tAs you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research their past entry into a foreign market. But rather than writing about it, we’re going to talk about it “\ufffd by creating a short podcast.\tGuided Response:\t\t\tCheck out our sample podcast about GroupOn in China\t\t\t\t\t\t\t\t\tListen to the sample podcast.\t\t\t\t\t\tIdentify a specific country to analyze your brand’s entry into\t\t\tFirst identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.\t\t\tThen search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign”\ufffd or “international.”\ufffd See which markets have been written about and select one.\t\t\tWhen did your mentor marketer enter this foreign market?\t\t\tWhat specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.\t\t\tWhat changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing “p.” You can repeat “Ps” more than once.\t\t\tHow successful was the entry into this market? Is the brand still in the market?\t\t\tTry to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed.\t\t\tAs you will be creating a podcast, in-line citations are not required, but you will need to document your sources.\t\t\tBe sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.\t\t\tSoundCloud provides the means to record and share a link for free.\t\t\tConsult our step-by-step Creating Your Soundcloud Recording tutorial.\t\t\tResearch your chosen market to answer these questions:\t\t\tWhich P do you think was the most important factor in the failure or success of the market entry they described? Why?\t\t\tIdentify and create proper APA citations for 3+ different sources.\t\t\tScript (or at least outline) for your podcast.\t\t\tRecord your podcast with SoundCloud.\t\t\tPost your podcast link and APA formatted sources to forum below.\t\t\tListen and react to three peer podcasts.<\/p>\n","protected":false},"excerpt":{"rendered":"
BUS 330 Week 4 DQ 2Foreign Market Entry Podcast As you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research their past entry into a foreign market. But Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204647","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=204647"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204647\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=204647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=204647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=204647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}