BUS 330 Week 4 DQ 1Finding and Targeting Your People\t\u00a0\tFinding and Targeting Your People\tGeodemographic Segmentation: Finding Your People\tGeodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for your product or service can be determined.\tIn this interactivity, you’re going to take a geodemographic system (Prizm Premier) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live amongst more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment.\tGuided Response:\t\t\tBegin by perusing the Prizm Premier interactive tutorial.\t\t\t\t\t\t\t\t\tYou’ll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point.\t\t\t\t\t\tVisit thePrizm Premier Lifestage Groups page and determine the following:\t\t\tThe lifestage group and segment that best matches you\t\t\tHow common your segment is where you live\t\t\tWhere you could move to find more of “your people”\t\t\tHow to do all that? Our step by step Prizm Premier Tutorial reveals all.\t\t\tImagine you’re executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal.\t\t\tFeel free to package products or services together.\t\t\tYour Premier Prizmlifestage group\t\t\tYour Premier Prizm segment and the characteristics driving your choice\t\t\tThe “popularity”\ufffd index of your selected segment where you live\t\t\tThe high indexing area for your segment that you’ve chosen and its value. Tell us what town is in your county that we might have heard of (or any other attraction).\t\t\tYour segment specific targeted promotional offer and rationale\t\t\tCreate a promotion from your mentor marketer to target your segment.\t\t\tPublish a post to the forum below containing the following…<\/p>\n","protected":false},"excerpt":{"rendered":"
BUS 330 Week 4 DQ 1Finding and Targeting Your People \u00a0 Finding and Targeting Your People Geodemographic Segmentation: Finding Your People Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204644","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=204644"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=204644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=204644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=204644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}