Finish the marketing plan you began in week 2 and wow your internship bosses!\tGuided Response:\tCreate an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.\tThe length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic\tNote that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.\t\t\tA description of your selected company\/brand\t\t\tThe core products\/services they offer\t\t\tA brief history\t\t\tKey current competitors\t\t\tA SWOT (strengths, weaknesses, threats & opportunities) analysis\t\t\t\t\t\t\t\t\tFor each, identify and describe a minimum of 3 examples (12 in total).\t\t\t\t\t\tA description of the product\/service that you want to market & SWOT rationale\tNow address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.\t\t\tSegmentation approach and rationale\t\t\t\t\t\t\t\t\te.g., Demographic, geodemographic, behavioral, psychographic, etc.\t\t\t\t\t\tTarget market(s) description\t\t\tPositioning statement\t\t\tMarketing mix details\t\t\tAddress each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.\t\t\tDiscuss at least 3 metrics you might analyze to evaluate the success of your plan.\t\t\tIdentify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.\t\t\tSummarize your plan and why it deserves to be funded.\t\t\tSuccess metrics\t\t\tInternational considerations\t\t\tConclusion<\/p>\n","protected":false},"excerpt":{"rendered":"
Finish the marketing plan you began in week 2 and wow your internship bosses! Guided Response: Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204643","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=204643"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204643\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=204643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=204643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=204643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}