BUS 330 Week 3 DQ 2IMC Campaign Stories\tOne Message, Many Media: Integrated Marketing Campaigns\tIn this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.d then answer a few related questions. So let’s dig in!.\tGuided Response:\t\t\tCheck out our sample Twix campaign storifyfor inspiration.\t\t\t\t\t\t\t\t\tNote: you only need to include three media in your Storify. We overachieved.\t\t\t\t\t\tIdentify a significant marketing campaign from your internship brand.\t\t\tFind one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).\t\t\tHow to identify and research major marketing campaigns?\t\t\t\t\t\t\t\t\tSearch the web or major advertising publications (AdBUS 330 Week or AdAge)\u00a0for articles about your brand’s advertising campaigns.\t\t\t\t\t\t\tCheck your brand’s Twitter feed for recurring ad messages.\t\t\t\t\t\tSearch for links you can include in your Storify story. Where? See our advertising creative finder for suggestions by media type.\t\t\tTitle and subtitle\t\t\tHeadings for the three media you’ve found\t\t\tFor each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.\t\t\tA final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.\t\t\tReference our example and our Storify tutorial as needed\t\t\tFind campaign executions for at least three different media\t\t\tCreate a new storify story containing the following elements:<\/p>\n","protected":false},"excerpt":{"rendered":"
BUS 330 Week 3 DQ 2IMC Campaign Stories One Message, Many Media: Integrated Marketing Campaigns In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204636","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=204636"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204636\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=204636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=204636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=204636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}