{"id":204416,"date":"2018-09-14T04:37:25","date_gmt":"2018-09-14T04:37:25","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/14\/bus-300-week-2-quiz-1\/"},"modified":"2018-10-24T08:46:15","modified_gmt":"2018-10-24T08:46:15","slug":"bus-300-week-2-quiz-1","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/bus-300-week-2-quiz-1\/","title":{"rendered":"BUS 300 Week 2 Quiz 1"},"content":{"rendered":"<p>1. \ufffd\u00a0 Evidence of the prominence of public relations includes:\t2. \ufffd\u00a0 Savvy individuals and institutions must recognize the importance\t3. \ufffd\u00a0 In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of successful PR leaders?\t4. \ufffd\u00a0 Which of the following are among the five actions Professor Melvin Sharpe indicates can &#8220;harmonize&#8221; relations between individuals and organizations?\t5. \ufffd\u00a0 To effectively communicate with a public, it is important to recognize that\t6. \ufffd\u00a0 Twisting messages to create the impression of performance is\t7. \ufffd\u00a0 If you target &#8220;experiencers,&#8221; you&#8217;re likely using ________ to segment a public.\t8. \ufffd\u00a0 Which of the following distinguishes the R-O-S-I-E formula from other formulae that summarize the PR process?\t9. \ufffd\u00a0 What happened to Don Imus indicates that\t10.\u00a0\u00a0 Public relations consultants for politicians should point out the importance of the uncommitted public because\t11.\u00a0\u00a0 In John Marston&#8217;s R-A-C-E process, the key step is\t12.\u00a0\u00a0 The government affairs function of public relations\t13.\u00a0\u00a0 According to Fraser Seitel, which of the following does NOT describe an aspect of the public relations function?\t14.\u00a0\u00a0 Which is NOT a key technical skill a public relations professional should possess?\t15.\u00a0\u00a0 A function related to public relations that includes creating sales literature, meeting displays and promotions is\t16.\u00a0\u00a0 The attitude of business leaders that the &#8220;public be damned&#8221; ushered in the need for\t17.\u00a0\u00a0 Known as the ________ they were a group of ________ who tackled the abuses of American industrialists, exposing deplorable and unsafe conditions.\t18.\u00a0\u00a0 Perhaps one reason publicity and press agentry are too often considered synonymous stems from\t19.\u00a0\u00a0 Which of the following are indications of the growth of global democracy, public opinion and capitalism?\t20.\u00a0\u00a0 Some scholars consider ________ the forerunner to today&#8217;s White House press secretary because of the duties he performed for Andrew Jackson.\t21.\u00a0\u00a0 Which major trend below is contributing to the evolution of the practice of public relations in the U.S.?\t22.\u00a0\u00a0 Which of the following has made knowledge of and facility with the Internet a front-burner necessity for practitioners?\t23.\u00a0\u00a0 The growth of public relations as an accepted business-like practice in the United States of America stems from\t24.\u00a0\u00a0 American flirtations with public relations techniques began around the founding of the ________ when ________.\t25.\u00a0\u00a0 During World War I and World War II, public relations techniques to help mobilize United States citizens to support war efforts were used by the\t26.\u00a0\u00a0 A conspicuous, but often negative, public relations practice that took hold in the 1880s was\t27.\u00a0\u00a0 Principles developed by Ivy Lee in working with the press on behalf of business included\t28.\u00a0\u00a0 In the 21st century, recognition of the value of knowing what public relations is about comes from\t29.\u00a0\u00a0 Archaeologists inform us that public relations has roots in\t30.\u00a0\u00a0 A principal contribution\u00a0 to the field of public relations made by Ivy Ledbetter Lee was<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. \ufffd\u00a0 Evidence of the prominence of public relations includes: 2. \ufffd\u00a0 Savvy individuals and institutions must recognize the importance 3. \ufffd\u00a0 In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic <a href=\"https:\/\/www.benedictsol.com\/blogs\/bus-300-week-2-quiz-1\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204416","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=204416"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204416\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=204416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=204416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=204416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}