Week 5 Final Paper : \tThe Marketing Mix\tSelect an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.\tFocus of The Marketing Mix\tIn a 6-8 page paper, excluding title and reference pages, consider the following:\tProduct:\t\u00a0\u00a0 “\ufffd\u00a0What features do customers care most about?\t\u00a0\u00a0 “\ufffd\u00a0How are the key features and benefits better or worse than those of competing products?\t\u00a0\u00a0 “\ufffd\u00a0How do consumers choose and use products in this category?\t\u00a0\u00a0 “\ufffd\u00a0How is the product branded?\u00a0\tPrice:\t\u00a0\u00a0 “\ufffd\u00a0How is this product priced relative to competing products?\t\u00a0 \u00a0“\ufffd\u00a0What is the rationale for employing this pricing strategy?\t\u00a0\u00a0 “\ufffd\u00a0Are there pricing discounts (e.g., wholesalers, bulk)?\tPlace:\t\u00a0\u00a0 “\ufffd\u00a0Where is the product sold and why have those locations been selected?\t\u00a0 \u00a0“\ufffd\u00a0Do the locations give adequate accessibility to the target market?\t\u00a0\u00a0 “\ufffd\u00a0Are products sold online as well? Is there transparency between online and brick and mortar outlets?\tPromotion:\t\u00a0\u00a0 “\ufffd\u00a0What marketing communications does this company use to promote the product?\t\u00a0 \u00a0“\ufffd\u00a0Describe the advertising, personal selling, public relations, direct marketing, etc. efforts).\t\u00a0 \u00a0“\ufffd\u00a0What main messages are portrayed to consumers? What is emphasized? What is the image?\tWhat recommendations do you have for the marketing mix? For example, should the advertising be changed or should the product be distributed differently? Be sure to use at least 3 resources to support your analysis and recommendations.\t\u00a0\tWriting The Marketing Mix\tThe\u00a0Marketing\u00a0Mix:\t\t\tMust be six to eight double-spaced pages in length and formatted according to APA style as outlined in your approved style guide.\t\t\tMust include a cover page that includes:\t\t–\u00a0Title of paper\t\t–\u00a0Student’s name\t\t–\u00a0Course name and number\t\t–\u00a0Instructor’s name\t\t–\u00a0Date submitted\t\t\tMust include an introductory paragraph with a succinct thesis statement.\t\t\tMust present information with critical thought.\t\t\tMust conclude with a restatement of the thesis and a conclusion paragraph.\t\t\tMust use APA style as outlined in your approved style guide to document all sources.\t\t\tMust use at least three resources to support your analysis and recommendations.\t\t\tMust include, on the final page, a Reference List that is completed according to APA style as outlined in your approved style guide.<\/p>\n","protected":false},"excerpt":{"rendered":"
Week 5 Final Paper : The Marketing Mix Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204389","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=204389"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/204389\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=204389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=204389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=204389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}