BSCOM 324 Week 4 Measuring Validity In Ad Campaign Effectiveness\tWrite a 1,050- to 1,400-word paper that addresses Parts I and II of the assignment.\tPart I\tConduct research in the University of Phoenix library to find two ad campaign evaluation reports, articles that assess the effectiveness of an ad campaign. The reports should evaluate two different ad campaigns. Ensure that each ad campaign is evaluated from both a qualitative and quantitative research perspective.\t\uf0a7 Assess the degree to which the reports you selected were from academic sources and the criteria you used to make that evaluation.\t\uf0a7 Reviewany data regarding the reliability and validity of effectiveness data present in each article’s reports.\t\uf0a7 Analyze the strengths and limitations of the research methods that were used in the reports to evaluate the effectiveness of each of the ad campaigns.\tPart II\tSelect an ad campaign of your own interest. It can be a political campaign, PSA or a campaign for a product; it is up to you.\tCreate a hypothetical evaluation research proposal to evaluate the effectiveness of the ad campaign. Address each of the following in the research evaluation proposal:\t\uf0a7 Assess how well the ad campaign will reach the targeted population and the level of anticipated response from the population to the ad campaign.\t\uf0a7 Analyze the strengths and weaknesses of the different types of measures that can be used to evaluate the effectiveness of the proposed ad campaign.\t\uf0a7 Indicatethe proposed research measures that you think would successfully determine the effectiveness of the ad campaign.\t\uf0a7 Describe your sample and sampling method, and justify your decision for selecting this sampling frame.\t\uf0a7 Explainthe sampling calculation method you chose and, based on this method, calculate the sample size you would need.\t\uf0a7 Explain the statistical methods you chose for analyzing data collected.\t\uf0a7 Explainhow you would assess the validity and reliability of your measures.\t\uf0a7 Evaluate the strengths and limitations of the evaluation research proposal.\t\uf0a7 Evaluate the degree to which the results from the ad campaign evaluation study can be generalized to the target population.\tFormat your assignment and all sources according to appropriate course-level APA guidelines.\tSubmit your assignment to the Assignment Files tab.<\/p>\n","protected":false},"excerpt":{"rendered":"
BSCOM 324 Week 4 Measuring Validity In Ad Campaign Effectiveness Write a 1,050- to 1,400-word paper that addresses Parts I and II of the assignment. Part I Conduct research in the University of Phoenix library to find two ad campaign Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-203480","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/203480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=203480"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/203480\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=203480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=203480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=203480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}