BSCOM 324 Week 2 Emotion in Advertising, Part I\tRefer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.\tComplete the Week 2 assignment, Emotion in Advertising, Part I.\tCommercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising.\tComplete the following as a team:\t\uf0a7 Develop a research question and hypothesis to assess the effect of using emotion as a persuasive tool in advertising.\t\uf0a7 Clearly explain how you are able to answer this question through completing a content analysis of media advertising.\t\uf0a7 Define and locate advertising content to be analyzed in a content analysis.\t\uf0a7 Provide images or links to the “universe”\ufffd of content. (Minimum: Five online advertising content per team member).\tCollaborate as a team and complete a 5- to 7-slide Microsoft\u00ae PowerPoint\u00ae presentation summarizing your team’s findings on emotional appeals in advertising.\tSubmit your presentation with the following information:\t\uf0a7 Research question and hypothesis\t\uf0a7 Definition of the content to be analyzed\t\uf0a7 Sample of the universe of content (at least one advertisement from each person’s sampling)\tFormat your assignment and all sources according to appropriate course-level APA guidelines.\tSubmit your assignment to the Assignment Files tab.<\/p>\n","protected":false},"excerpt":{"rendered":"
BSCOM 324 Week 2 Emotion in Advertising, Part I Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-203472","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/203472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=203472"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/203472\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=203472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=203472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=203472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}