This Tutorial contains 2 Presentation\t\u00a0\tBRM 353 Week 2 Product Brand Development Phase I\tStudents will be working in their Learning Team as a development team, creating and developing their own brand\/product throughout the remainder of the course.\tFor the first phase of development:\t\t\tIdentify the target market.\t\t\tDefine the brand elements using the six building blocks discussed in the readings.\t\t\tDefine the brand equity position.\t\t\tCreate a brand management strategy for the brand and its products.\t\t\t\t\t\t\t\t\tHow should the product be promoted\/marketed?\t\t\t\t\t\t\tDevelop a social media strategy.\t\t\t\t\t\t\tIdentify and address the challenges and opportunities as they relate to the brand’s niche and competition.\t\t\t\tCreate\u00a0a 7- to 10-slide PowerPoint\u00ae presentation to present your brand or product.\tInclude\u00a0speaker notes to add more detail and explanation to each slide.\tSubmit\u00a0the assignment to the Assignment Files tab.<\/p>\n","protected":false},"excerpt":{"rendered":"
This Tutorial contains 2 Presentation \u00a0 BRM 353 Week 2 Product Brand Development Phase I Students will be working in their Learning Team as a development team, creating and developing their own brand\/product throughout the remainder of the course. For Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-203270","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/203270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=203270"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/203270\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=203270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=203270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=203270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}