B6028 Module 2 Assignment 2 External Environmental Scan (Argosy) “\ufffd Target\t\u00a0\tIn order to develop effective strategies, it is critical to understand the marketplace environment. In this assignment, you will explore the relationship between marketplace positioning based on environmental factors.\t\u00a0\tThroughout this course, you will work on a strategy audit for a selected organization. In Module 1, you selected an organization for your course project activities and completed a market position analysis for your organization.\t\u00a0\tIn this module, you will conduct a comprehensive external environmental scan of your business unit, including a five forces analysis, to identify the relevant trends that pose opportunities or threats to your business.\u00a0\t\u00a0\tThese will serve as inputs for a final strengths, weaknesses, opportunities, and threats (SWOT) analysis that will be due in Module 4: Assignment 2.\t\u00a0\tThere are many elements that can go into an environmental scan, and your analysis will depend on the nature of your business unit, product portfolio, target market, and other factors related to the scope of your business.\t\u00a0\tYour environmental scan should include some or all of the following elements:\t\u00a0\tEconomic factors and trends\tPolitical factors and trends\tRegulatory and legal factors and trends\tSocietal factors and trends\tTechnological factors and trends\tGeographic factors and trends\tPorter’s five forces that consists of the following aspects:\tThreat of new competition\tThreat of substitute products or services\tBargaining power of customers (buyers)\tBargaining power of suppliers\tIntensity of competitive\/industry rivalry\tAlthough your analysis will be tailored to your specific business, be sure to cover the following:\t\u00a0\tA thorough five forces analysis of your industry\tThe key factors and trends in any other areas affecting your industry\tA preliminary classification of the external factors and trends as either opportunities or threats which will be the inputs for the final SWOT analysis\tWrite a 3-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.<\/p>\n","protected":false},"excerpt":{"rendered":"
B6028 Module 2 Assignment 2 External Environmental Scan (Argosy) “\ufffd Target \u00a0 In order to develop effective strategies, it is critical to understand the marketplace environment. In this assignment, you will explore the relationship between marketplace positioning based on environmental Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-202465","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/202465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=202465"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/202465\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=202465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=202465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=202465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}