Marketing Module<\/p>\n
Order Instructions:
\nMarketing Module
\nLearning Exercise One
\nSecondary Research<\/p>\n
After initial brainstorming about product ideas to extend the brand, each student will conduct secondary research to learn more about perception of the brand, perception of the competition, and consumer needs and wants. The purpose of the research is to learn as much as possible about the brand and the category and to generate new product ideas for the brand name.
\nThe library databases are a good source of secondary research. The best database is probably Business Source Premier. Be sure to include in your research:
\n\u2022 Industry trends
\n\u2022 Consumer behavior patterns
\n\u2022 Competitor information and competitive offerings
\n\u2022 Product uses
\n\u2022 Other products available internationally
\n\u2022 Similar products and trends in related industries
\n\u2022 Any other information you think will be relevant
\nBe sure to include in your report:<\/p>\n
\u2022 Sources for any secondary data; quote where appropriate but not extensively
\n\u2022 Analysis and discussion of any quotes used or data found<\/p>\n
To create your report, follow a framework similar to the sample report included in the LE 1 folder. Use APA Style Guidelines for citing sources in your report (see separate posting on Blackboard). Submit the report using the LE 1 link on the Assignments tab of Blackboard. After the due date for LE 1, post your report in a forum on your group discussion board so that all the reports can be summarized and combined for the briefing book.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing Module Order Instructions: Marketing Module Learning Exercise One Secondary Research After initial brainstorming about product ideas to extend the brand, each student will conduct secondary research to learn more about perception of the brand, perception of the competition, and Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-19621","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/19621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=19621"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/19621\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=19621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=19621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=19621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}