\nCase Analysis With Discussion: James Houghton and Signature Theatre
\nLafley, Martin, and Riel (2013) suggest that strategic thinking does not need to be overly complex, and that a simple framework in which one rigorously answers five questions can be a strong starting point for developing a Strategy Playbook. As IMPORTANTLY, they suggest that this “five-question strategy playbook” is relevant for all kinds of organizations.
\nHere are the five questions:
\nWhat is your winning aspiration? (What to you stand for and believe deeply in?)
\nWhere will you play? (Who will you serve, and who will either help or compete against you?)
\nHow will you win? (How will you create unique value?)
\nWhich capabilities must be in place (to win)? (What skills, competencies, and capabilities do you need now and in the future?)
\nWhat management systems are required? (Do you have a supporting culture, structure, systems, and appropriate measures to implement a strategy?)
\nThis week, and during the remainder of the course, you will use this framework as a starting point for analyzing case study examples, and for building your own Strategy Playbook. Additionally, this week you will create a “strategy map” of the Signature Theatre, which you will use as a template for creating such a map for your Strategy Playbook later in the course.
\nTo prepare for this Discussion:
\nReview all required readings, which provides additional guidance on how to complete the Assignment.
\nReview this week’s case study. You can, and should, scan it multiple times.
\nIdentify and review all relevant readings from the Capstone Program Bibliography.
\nBy Day 3, post a polished analysis that responds to each of the three prompts below:
\nHow would you explain the success of James Houghton and the Signature Theatre using the “five-question strategy playbook” and Wolfe’s “living organization” as your frames of reference? Be specific.<\/p>\n
Then, review the Joseph (2009) article on implementing a balanced scorecard (a way to measure one’s strategy playbook). Recall that you read this article in a prior MBA course. Pay particular attention to pages 119?123.
\nUsing the strategy map illustrated on p. 122 as a guide, create a similar strategy map for the Signature Theatre (circa 2014). Attach your map to your original post in the Discussion board.
\nBased on your strategy map and earlier response, what should Houghton do in the future? Why? How?<\/p>\n
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