Natural History Museum of Los Angeles www.nhm.org\/site\/
\nPaper details:<\/p>\n
create a Online Marketing Plan for the Natural History Museum of Los Angeles that includes:
\nbusiness objectives,
\nonline marketing strategies and tactics,
\nspecific presentation elements for your brand.
\ndevelop an understanding of their needs, desires, and existing marketing efforts.
\nfocus on developing new strategies with respect to furthering the brand\u2019s objectives in the online space.
\nYour project consists of three components:<\/p>\n
1. Marketing report\/online plan. This report should include:
\n\u2022Brand\/firm background.
\n\u2022Situational\/competitive analysis (create a SWOT analysis).
\n\u2022Research about the brand category\/industry.
\n\u2022Broad business objectives
\n\u2022Strategic marketing objectives
\n\u2022Assessment of current brand position.
\n\u2022Audience analysis (existing and aspirational).
\n\u2022Current marketing tactics employed (offline included).
\n\u2022The online marketing tactics you\u2019re proposing\u2014be specific and realistic.
\n\u2022Proposal of ways to measure ROI with respect to these tactics. Provide specific dashboards, metrics, and sources to use for ongoing measurement.
\n2. Created elements:<\/p>\n
These are actual social and\/or new media components that you are to create for the brand. These may include blogs, videos, ads, branded content, social media components, webinars, contests (on FB, using Groupon, Foursquare ideas, etc.), mobile check-ins, use of QR codes, etc.<\/p>\n
Create a minimum of 4 elements for your campaign, and make sure you demonstrate them as part of your final presentation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Natural History Museum of Los Angeles www.nhm.org\/site\/ Paper details: create a Online Marketing Plan for the Natural History Museum of Los Angeles that includes: business objectives, online marketing strategies and tactics, specific presentation elements for your brand. develop an understanding Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-19136","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/19136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=19136"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/19136\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=19136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=19136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=19136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}