GBE 804 Business Enterprise Operations Marketing Analysis<\/p>\n
The assessment for GBE804 Business Enterprise Operations: Marketing is comprised of twoassessments: a 20% Marketing Analysis assignment and an 80% Marketing Planassignment.
\nAssignment 1: Marketing Analysis<\/p>\n
Due: 8.00amMonday 26thOctober 2015
\nWeighting: 20%<\/p>\n
Refer: See marking schedule following<\/p>\n
Requirements:
\nEntrepreneurial marketing requires the ability to understand market concepts and then to apply them to a business situation.
\nYou are required to academically research and define key marketing concepts, and to apply them to a prescribed business (through actual or realistic examples). The topics you will be expected to research, define, reference and apply include:
\n1. Segmentation, targeting and positioning (STP)
\n2. Product or service strategy
\n3. Pricing strategy
\n4. Promotion strategy
\n5. Place strategy
\n6. Competition
\n7. Competitive advantage
\nYour submission is expected to have appropriate APA referencing and correct spelling and grammar.
\nLength: 1,000 words \/ 2 pages, plus appendices
\nAssignment 1: Marketing Analysis Marking Schedule
\nStudent Name:<\/p>\n
ID:<\/p>\n
Section
\nComments
\nMark
\nCompany overviewx\/5.00
\nSummary of the assigned business (50 words).
\n5.00
\nOutlines the business clearly, appropriately and succinctly (50 words)
\nSegmentation, Target and Positioning<\/p>\n
x\/20.00
\nDefinition and application (to the assigned business). (200 words)<\/p>\n
Must include:
\n\u00b7 How the market is segmented, e.g. geographic, demographic, behavioural, psychographic
\n\u00b7 What the target market is
\n\u00b7 What the position of the business is.
\n20.00
\nClear segmentation strategy, well-targeted withlogical positioning rationale (200 words)
\nProduct or Service Strategy
\nx\/15.00
\nDefinition and application (to the assigned business). (150 words)
\nMust include: Core product, Actual product, and Augmented product offering.
\n15.00
\nCore, actual and augmented product attributes clearly defined and applied (150 words)
\nPrice Strategy
\nx\/10.00
\nDefinition and application (to the assigned business). (100 words)
\n10.00
\nClear, well-supported strategic analysis of the company\u2019s pricing strategy (100 words)
\nPromotion Strategy x\/10.00
\nDefinition and application (to the assigned business). (100 words)
\n10.00
\nWell-evidenced, applied critique of the company\u2019s promotions strategy (100 words)
\nPlace Strategy
\nx\/10.00
\nDefinition and application (to the assigned business). (100 words)
\n10.00
\nLogical, streamlined investigation of the company\u2019s market distribution strategy (100 words)
\nCompetition
\nx\/1.00
\nDefinition and application (to the assigned business). (100 words)
\nMust include: both direct and indirect competitors
\n10.00
\nWell-evidenced and thorough analysis of direct and indirect competitors (100 words)
\nCompetitive Advantage
\nx\/10.00
\nDefinition and application (to the assigned business). (100 words)
\n10.00
\nDetail the conditions creating a favourable or superior company position (100 words)
\nReferences & appendices
\nx\/5.00
\nHigh quality materials, correctly APA referenced,with a similarity score of 9% or less (includes both in text and bibliographical references)
\nDetails all material used in your analysis and development
\nEffective Research
\nIncludes any appendices referred to in your marketing plan
\n5.00
\nAPA style, all sources cited in text and bibliographically. TurnItIn similarity score
\nStyle & Presentation
\nx\/5.00
\nBusiness-like presentation including
\n\u00b7 Consistency & professionalism of presentation
\n\u00b7 Readability and clear delivery
\n\u00b7 Clear structure
\n\u00b7 Uses Correct grammar and spelling (NZ English)
\n\u00b7 the functionality of Word (eg, page numbers, headers, footers and tables of contents, figures and lists of tables)
\n5.00
\nPerfectly presented, no errors, NZ English, easy to read
\nTOTAL MARKS (x%)
\n100.00<\/p>\n","protected":false},"excerpt":{"rendered":"
GBE 804 Business Enterprise Operations Marketing Analysis The assessment for GBE804 Business Enterprise Operations: Marketing is comprised of twoassessments: a 20% Marketing Analysis assignment and an 80% Marketing Planassignment. Assignment 1: Marketing Analysis Due: 8.00amMonday 26thOctober 2015 Weighting: 20% Refer: Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-19117","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/19117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=19117"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/19117\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=19117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=19117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=19117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}