Topic: Media Release<\/p>\n
Write a media release on a topic or issue of the organisation below, It should focus on an issue or event that is coming up and is newsworthy.
Before start working you must follow marking criteria, powerpoint file and media release-alert template<\/p>\n
\u2013 The organisation: The University of Queensland Health Service (UQHS)
\u2013 The issue : e.g. flu season or infectious diseases that require a media release.<\/p>\n
Source
https:\/\/www.uq.edu.au\/healthservice\/
https:\/\/www.health.qld.gov.au\/<\/p>\n
_ Please use Australian spelling
\u2013 Remember it must be new to be news!
\u2013 One page preferred with around 400 words
\u2013 The release needs to be written for an organisation, with letter head etc (see attached powerpoint) written in MR style<\/p>\n
The best way to understand about the content and format of media release writing is to read the news. Media releases should be like a mirror image of news stories.<\/p>\n
You should also look at good online releases such as UQ\u2019s at https:\/\/www.uq.edu.au\/news\/<\/p>\n
Importantly, your media release must do three things:
1. It must include a newsworthy angle
2. It must adhere to the media release format
3. It must be written clearly, and concisely in news style<\/p>\n
Elements of the media release will include:
\u2022 Strong, active headline (8 words or less)
\u2022 Strong lead
\u2022 Logical transition to body copy
\u2022 A mix of direct and indirect quotes
\u2022 Direct quotes \u2013 these must be accurate
\u2022 Appropriate (and accurate) attribution of your speaker\/s
\u2022 Written in inverted pyramid style
\u2022 Includes clearly who, what, where, when (possibly why and how)
\u2022 Careful attention to spelling and grammar (especially name spelling \u2013 errors here incur major penalties)<\/p>\n
Topic: Media Release<\/p>\n
Write a media release on a topic or issue of the organisation below, It should focus on an issue or event that is coming up and is newsworthy.
Before start working you must follow marking criteria, powerpoint file and media release-alert template<\/p>\n
\u2013 The organisation: The University of Queensland Health Service (UQHS)
\u2013 The issue : e.g. flu season or infectious diseases that require a media release.<\/p>\n
Source
https:\/\/www.uq.edu.au\/healthservice\/
https:\/\/www.health.qld.gov.au\/<\/p>\n
_ Please use Australian spelling
\u2013 Remember it must be new to be news!
\u2013 One page preferred with around 400 words
\u2013 The release needs to be written for an organisation, with letter head etc (see attached powerpoint) written in MR style<\/p>\n
The best way to understand about the content and format of media release writing is to read the news. Media releases should be like a mirror image of news stories.<\/p>\n
You should also look at good online releases such as UQ\u2019s at https:\/\/www.uq.edu.au\/news\/<\/p>\n
Importantly, your media release must do three things:
1. It must include a newsworthy angle
2. It must adhere to the media release format
3. It must be written clearly, and concisely in news style<\/p>\n
Elements of the media release will include:
\u2022 Strong, active headline (8 words or less)
\u2022 Strong lead
\u2022 Logical transition to body copy
\u2022 A mix of direct and indirect quotes
\u2022 Direct quotes \u2013 these must be accurate
\u2022 Appropriate (and accurate) attribution of your speaker\/s
\u2022 Written in inverted pyramid style
\u2022 Includes clearly who, what, where, when (possibly why and how)
\u2022 Careful attention to spelling and grammar (especially name spelling \u2013 errors here incur major penalties)<\/p>\n","protected":false},"excerpt":{"rendered":"
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