The assignment is to create a complete media plan\/including budget for Village Surf Shop as outlined in Exercise 17.<\/p>\n
Review all chapters, but pay special attention to Chapters 2, 4, 5, 6, 7 and 8.
The Coca-Cola case is a strong example.
Don\u2019t forget online\/social media in your planning and buying.
If you want to include guerilla marketing\/PR events, price it at $25,000 per event. Explain these and indicate where and when they would take place. For the budget, just leave the total amount for guerilla\/PR as a contingency.<\/p>\n
The final product should include:
A Media Plan (review chapter 5 and use the outline on page 33)
1\/ Executive Summary (review Chapter 5)
2\/ SWOT (Review Chapters 4 and 5)
3\/ Creative Brief-Creative Strategy (review Chapter 5)
4\/ Media Objectives & Strategies (review chapter 6\/use the outline on page 38)
5\/ Appendix (review Chapter 5)<\/p>\n
double spaced, 12 pt. Times\/Roman with 1-inch margins<\/p>\n
Budget for a three-month campaign (as you did in Exercise 16)
Use media flight plan to assemble your budget and buying plan.
Save your data file on a usb drive (I will need to see these)
Turn in copies of Year at a Glance, Flowchart, Monthly Detail (for each month) and the Market List (these will be in the appendix)<\/p>\n
The budget is $10 million over a three month period for a national, spot or national\/spot campaign. Consider your universe carefully and use your data intelligently to make your decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"
The assignment is to create a complete media plan\/including budget for Village Surf Shop as outlined in Exercise 17. Review all chapters, but pay special attention to Chapters 2, 4, 5, 6, 7 and 8. The Coca-Cola case is a Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-182392","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/182392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=182392"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/182392\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=182392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=182392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=182392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}