{"id":179488,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/graduate-trainee-in-sainsburys"},"modified":"2018-10-24T09:27:40","modified_gmt":"2018-10-24T09:27:40","slug":"graduate-trainee-in-sainsburys","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/graduate-trainee-in-sainsburys\/","title":{"rendered":"graduate trainee in Sainsbury\u2019s"},"content":{"rendered":"<p><a class=\"graduate-trainee-sainsburys\/\"><\/a> <\/p>\n<p>graduate trainee in Sainsbury\u2019s<\/p>\n<p>Coursework Requirements<br \/> You are a graduate trainee in Sainsbury\u2019s and you are asked from your manager to write a report that analyses the marketing communications campaigns used by a range of supermarkets operating in the UK. By reviewingSainsbury\u2019s competitors marketing communications campaigns you should comment on any \u2018\u2018noise\u2019\u2019 issues, problems\/gaps that the company (Sainsbury\u2019s) should considerate.<br \/> Guidelines:<br \/> \u2022 Examine a range of UK supermarket marketing communications campaign. Students should provide analysis for at least three supermarket chains besides Sainsbury\u2019s.<br \/> Students are expected to include in their analysis the following points for each of the supermarkets (including Sainsbury\u2019s):<br \/> \u2022 Who are their target audience?<br \/> \u2022 What do you think the marketing communications objectives are?<br \/> \u2022 What promotional tools (i.e advertising, public relations, direct marketing, personal selling, sales promotions) and promotional material (i.e brochures, leaflets, flyers, posters, videos, stickers, website, bags\/notepads\/pens etc) have they used and why?<br \/> \u2022 What media have they used for any promotional material and why have they used the media?<br \/> \u2022 Critique the current marketing communications activities.<br \/> \u2022 The last task of this report is to recommend any changesfor the company that you are currently working \u2013 Sainsbury\u2019s -concerning their marketing communications based not only on their current marketing communications activities but also on those of their competitors.<br \/> A wide variety of academic references (books, academic journals, magazines for professionals) should be used.<\/p>\n<p>Learning outcomes met with this assessment:<br \/> a. Describe and discuss the communications process<br \/> b. Analyse and critique marketing communications materials<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022 A. Introduction<br \/> Keep this short and give a brief analysis of the supermarket retail sector (key players, market share etc). It is highly suggested to use a perceptual map in order to depict how Sainsbury\u00b4s is positioned compared to its main competitors.<br \/> \u2022 B. Main Part<br \/> Students should include in their report at least 3 supermarket chains, besides Sainsbury\u00b4s, so in total 4. Preferably each supermarket could be a separate section of the report. In each section\/supermarket students are expected to analyze the following:<br \/> \u2022 Target audience<br \/> \u2022 Communication objectives<br \/> \u2022 Promotional tools and examples<br \/> \u2022 Media and examples<br \/> \u2022 Critique on communication activities<\/p>\n<p>\u2022 C. Recommendations<br \/> Students should provide specific recommendations to Sainsbury\u00b4s with regards to their communication activities. The recommendations should be based on and linked back with the prior analysis.<\/p>\n<p>\u2022 Students should make use of a variety of different resources, books, professional magazines, academic journals, data bases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>graduate trainee in Sainsbury\u2019s Coursework Requirements You are a graduate trainee in Sainsbury\u2019s and you are asked from your manager to write a report that analyses the marketing communications campaigns used by a range of supermarkets operating in the UK. <a href=\"https:\/\/www.benedictsol.com\/blogs\/graduate-trainee-in-sainsburys\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-179488","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/179488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=179488"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/179488\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=179488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=179488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=179488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}