Question<\/p>\n
Question 1<\/p>\n
Why is it important for marketers to understand consumer behavior theories?<\/p>\n
1) Because in addition to marketing stimuli, the consumer has other stimuli they bring to their decision-making processes<\/p>\n
2) Because marketers need to develop strategies for each of the consumer behavior factors<\/p>\n
3) Because they may be able to manipulate consumers into purchasing their products<\/p>\n
4) Because consumers are all different and need different products and services<\/p>\n
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Question 2<\/p>\n
Which of the following stimuli can a marketer control?<\/p>\n
1) The price of an offering.<\/p>\n
2) A consumer’s relationship with a brand<\/p>\n
3) When a consumer purchases a product or service offering<\/p>\n
4) The consumer’s social class<\/p>\n
View Feedback<\/p>\n
Question 3<\/p>\n
How can a marketer influence the decision of a consumer who identifies with the upper social class?<\/p>\n
1) By only selling through the internet<\/p>\n
2) By ensuring a reasonable price for the product<\/p>\n
3) By appealing to their need for exclusivity by limiting distribution to only one exclusive retailer<\/p>\n
4) By widely advertising in major urban newspapers<\/p>\n
View Feedback<\/p>\n
Question 4<\/p>\n
The consumer purchase process begins when:<\/p>\n
1) the manufacturer promotes the availability of the product.<\/p>\n
2) the consumer surfs the internet looking for information on a particular product or service.<\/p>\n
3) a consumer sees an ad for something he wants on TV.<\/p>\n
4) the consumer identifies a need he wants to fill and has the resources to do so.<\/p>\n
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Question 5<\/p>\n
Consumers ask their friends for product recommendations during which stage of the Consumer Purchasing Process?<\/p>\n
1) Product choice and purchase<\/p>\n
2) Search for information<\/p>\n
3) Product evaluation<\/p>\n
4) Need recognition<\/p>\n
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Question 6<\/p>\n
What happens if a consumer purchases a product that does not live up to his expectations following an extensive consumer decision making process?<\/p>\n
1) The customer returns the product and hopefully gets a refund.<\/p>\n
2) The customer tells all his friends about his bad experience in hopes of influencing them to not purchase the product.<\/p>\n
3) The consumer experiences cognitive dissonance.<\/p>\n
4) The customer begins the decision-making process over again and hopefully has a better result.<\/p>\n
View Feedback<\/p>\n
Question 7<\/p>\n
At which stage of the consumer decision-making process does the consumer actually own the product or service offering?<\/p>\n
1) Search for information<\/p>\n
2) Disposal of the product<\/p>\n
3) Product evaluation<\/p>\n
4) Product choice and purchase<\/p>\n
View Feedback<\/p>\n
Question 8<\/p>\n
At what stage of the consumer decision process can a marketer influence the customer by having a highly recognizable brand name?<\/p>\n
1) Product evaluation<\/p>\n
2) Product choice and purchase<\/p>\n
3) Search for information<\/p>\n
4) Need recognition<\/p>\n
View Feedback<\/p>\n
Question 9<\/p>\n
At what stage of the consumer decision process can a marketer focus on creating primary demand for a new product?<\/p>\n
1) Need recognition<\/p>\n
2) Product evaluation<\/p>\n
3) Product use and evaluation<\/p>\n
4) Search for information<\/p>\n
View Feedback<\/p>\n
Question 10<\/p>\n
A buying decision in which the consumer is highly involved means:<\/p>\n
1) the consumer will make a list of pros and cons for each of the products under consideration.<\/p>\n
2) the consumer views the purchase as risky because of the price or because the purchase will reflect some aspect of her personality that is important to her.<\/p>\n
3) the consumer doesn’t trust advertising and insists on taking the time to do all the research himself.<\/p>\n
4) the consumer likes to save money and shops for deals on every purchase.<\/p>\n
View Feedback<\/p>\n
Question 11<\/p>\n
Why should marketing be concerned with disposal of a product as the last stage in the consumer decision process?<\/p>\n
1) Beause they might be able to charge for disposal of their product<\/p>\n
2) Because consumers are more concerned with environmental issues, and consumer concerns should be the company’s concerns<\/p>\n
3) Because they can use the old product to make new ones and increase profit margins<\/p>\n
4) Because government regulations require them to be concerned with disposal.<\/p>\n
View Feedback<\/p>\n
Question 12<\/p>\n
When making a routine purchase, does the consumer go through all the stages in the consumer decision process?<\/p>\n
1) Yes. The consumer still goes through all the steps in the consumer decision process, but may take significantly less time at each of the stages.<\/p>\n
2) No The consumer does not have to pass through any of the stages in the consumer decision process.<\/p>\n
3) Yes. It doesn’t matter the frequency or size of the purchase the consumer goes through all the steps for each and every purchase.<\/p>\n
4) No. If the consumer already knows what she wants because of prior experience and satisfaction with the product, she will go directly to the product choice and purchase stage.<\/p>\n
View Feedback<\/p>\n
Question 13<\/p>\n
Why do marketers need to be concerned with situational factors affecting consumer behaviors?<\/p>\n
1) Because situational factors greatly affect a consumer’s ability to buy a product or not buy a product<\/p>\n
2) Because a situation may arise at the company that is not favorable to the consumer<\/p>\n
3) Because situational factors identify whether or not the consumer has the means to buy the product<\/p>\n
4) Because whether the product is purchased or not depends on the situation<\/p>\n
View Feedback<\/p>\n
Question 14<\/p>\n
If you were going to look for a retirement savings product, one of the personal factors that is affecting your decision is:<\/p>\n
1) Lifestyle<\/p>\n
2) Age<\/p>\n
3) Self-concept<\/p>\n
4) Gender<\/p>\n
View Feedback<\/p>\n
Question 15<\/p>\n
If you were considering purchasing a season ticket to the symphony orchestra, which level of Maslow’s Hierarchy of Needs are you trying to fulfill?<\/p>\n
1) Safety needs<\/p>\n
2) Social needs<\/p>\n
3) Esteem needs<\/p>\n
4) Psychological needs<\/p>\n
View Feedback<\/p>\n","protected":false},"excerpt":{"rendered":"
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